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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hi there!
We hope that you are safe with your loved
ones during this time.
OOH has bounced back strongly this year
(lockdowns have temporarily halted the
march). As per a Zenith Report, India will
be the fastest-growing advertising market
over the next three years, and OOH is
expected to grow 9% in the current fiscal.
In addition to the health care fraternity,
we’d also like to appreciate the other
essential services that have helped many to
be safe. So let’s eat well, mask up, and
beat this pandemic!
Team 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hi there!
We hope that you are safe with your loved
ones during this time.
OOH has bounced back strongly this year
(lockdowns have temporarily halted the
march). As per a Zenith Report, India will
be the fastest-growing advertising market
over the next three years, and OOH is
expected to grow 9% in the current fiscal.
In addition to the health care fraternity,
we’d also like to appreciate the other
essential services that have helped many to
be safe. So let’s eat well, mask up, and
beat this pandemic!
Team
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Indian ads have
prominent female characters but they are
still highly stereotyped- UNICEF and the
Geena Davis Institute Study: Business
Insider
A study released by UNICEF and the Geena Davis
Institute on Gender in Media
Read More
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Indian ads have
prominent female characters but they are
still highly stereotyped- UNICEF and the
Geena Davis Institute Study: Business
Insider
A study released by UNICEF and the Geena Davis
Institute on Gender in Media
Read More
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India leads global FMCG ad spends growth at
14%, says Zenith report: Livemint
In India, FMCG ad spends will benefit from
blossoming consumer demand as disposable incomes
rise rapidly,coupled with the catch-up expansion
of the underdeveloped ad marketRead More
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India leads
global FMCG ad spends growth at 14%, says
Zenith report: Livemint
In India, FMCG ad spends will benefit from
blossoming consumer demand as disposable incomes
rise rapidly,coupled with the catch-up expansion
of the underdeveloped ad market Read More
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Residential
property sales up 44% in Jan-Mar 2021 across
8 cities: Knight Frank India: Money
Control
The residential market in India has seen a
steady rise in both sales and launches in the
January-March quarter with as many as 71,963 Read More
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Residential
property sales up 44% in Jan-Mar 2021 across
8 cities: Knight Frank India: Money
Control
The residential market in India has seen a
steady rise in both sales and launches in the
January-March quarter with as many as 71,963 Read More
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Large gains for
OTT in 2021: With theatres likely to remain
empty for longer, more producers may release
films on OTT platforms: Financial
Express
A string of recent releases — Roohi, Mumbai
Saga, Sandeep Aur Pinky Faraar and Saina —
haven’t done tooRead More
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Large gains for
OTT in 2021: With theatres likely to remain
empty for longer, more producers may release
films on OTT platforms: Financial
Express
A string of recent releases — Roohi, Mumbai
Saga, Sandeep Aur Pinky Faraar and Saina —
haven’t done tooRead More
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‘2.1M women at the center of India’s direct
selling market have become successful
entrepreneurs’: Financial Express
Ease of Doing Business for MSMEs: The direct
selling industry has contributed phenomenally
towards
Read More
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‘2.1M women at the center of India’s direct
selling market have become successful
entrepreneurs’: Financial Express
Ease of Doing Business for MSMEs: The direct
selling industry has contributed phenomenally
towards Read More
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Smartphone
sales surge as consumer upgrades gain
momentum- Survey: ET
Global smartphone sales snapped back in the
first quarter of the year to show the strongest
growth since 2015, a market tracker said
Tuesday.
Read More
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Smartphone
sales surge as consumer upgrades gain
momentum- Survey: ET
Global smartphone sales snapped back in the
first quarter of the year to show the strongest
growth since 2015, a market tracker said
Tuesday. Read More
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Gen Zs are
redefining e-commerce in India: Fortune
India
Technology is an intrinsic part of the lives of
Gen Z (anyone born between 1995 and 2012) and
according to a 2019 Bloomberg report, Gen Z made
up for 32% Read More
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Gen Zs are
redefining e-commerce in India: Fortune
India
Technology is an intrinsic part of the lives of
Gen Z (anyone born between 1995 and 2012) and
according to a 2019 Bloomberg report, Gen Z made
up for 32% Read More
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Fintech firms
will soon process NEFT, RTGS payments:
ET
The Reserve Bank of India (RBI) on Wednesday
announced a slew of
measures for digital payments such as allowing
companies to
process RTGS and NEFT transactions, and also set
new norms on
interoperability and cash withdrawal facilities
for digital payment wallets. Read More
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Fintech firms
will soon process NEFT, RTGS payments:
ET
The Reserve Bank of India (RBI) on Wednesday
announced a slew of
measures for digital payments such as allowing
companies to
process RTGS and NEFT transactions, and also set
new norms on
interoperability and cash withdrawal facilities
for digital payment wallets.Read More
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eCommerce to
accelerate India’s auto sector growth- Grant
Thornton Bharat Report: Tech Genyz
Strong acceptance of eCommerce and digitization
is expected to accelerate the growth of India’s
auto Read More
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eCommerce to
accelerate India’s auto sector growth- Grant
Thornton Bharat Report: Tech Genyz
Strong acceptance of eCommerce and digitization
is expected to accelerate the growth of India’s
auto Read More
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India will be
the fastest-growing advertising market over
the next three years, with FMCG adspend
expanding by 14% a year: Zenith Report:
Business Insider
Rising audiences and investment in e-commerce to
drive 7% annual growth in FMCG digital ad
spendRead More
|
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India will be
the fastest-growing advertising market over
the next three years, with FMCG adspend
expanding by 14% a year: Zenith Report:
Business Insider
Rising audiences and investment in e-commerce to
drive 7% annual growth in FMCG digital ad
spendRead More
|
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IPL suspension
to hit advertising, digital sponsorships,
fantasy gaming: Livemint
The suspension will have an immediate impact on
the league’s official broadcast partner Star
India which has onboarded Read More
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IPL suspension
to hit advertising, digital sponsorships,
fantasy gaming: Livemint
The suspension will have an immediate impact on
the league’s official broadcast partner Star
India which has onboarded Read More
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How social
media is saving lives during India’s COVID
crisis: PBS News Hour
In the midst of a brutal second wave and a
shortage of crucial life saving supplies,
India’s COVID-19 patients and their loved ones
are turning to social media to save lives.Read More
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How social
media is saving lives during India’s COVID
crisis: PBS News Hour
In the midst of a brutal second wave and a
shortage of crucial life saving supplies,
India’s COVID-19 patients and their loved ones
are turning to social media to save lives. Read More
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Corporates put
money where their heart is with CSR
initiatives during Covid: E4M
From expediting oxygen procurement to rolling
out vaccines to their employees, here is how
companies have been supporting India's fight
against Covid
Read More
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Corporates put
money where their heart is with CSR
initiatives during Covid: E4M
From expediting oxygen procurement to rolling
out vaccines to their employees, here is how
companies have been supporting India's fight
against CovidRead More
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Out-of-Home
reach is recovering fast: JCDecaux
As we enter the ‘New Different’ phase of the
Out-of-Home bounce-back, Out-of-Home reach for
Roadside is recovering slightly faster than
predicted, as overall predictions remain on
track. Read More
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Out-of-Home reach is recovering fast:
JCDecaux
As we enter the ‘New Different’ phase of the
Out-of-Home bounce-back, Out-of-Home reach for
Roadside is recovering slightly faster than
predicted, as overall predictions remain on
track. Read More
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OOH Is
Instagram Worthy- Here’s Why: Movia Media
It’s safe to say that social media has changed
the way we live our lives. It’s how we interact
with people, buy things, entertain ourselves,
and share our lives with others. Currently, Read More
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OOH Is
Instagram Worthy- Here’s Why: Movia Media
It’s safe to say that social media has changed
the way we live our lives. It’s how we interact
with people, buy things, entertain ourselves,
and share our lives with others. Currently, Read More
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Here are the
top most creative and effective global ads
from 2020 and five habits you can learn from
it as a marketer: Business Insider
As per Kantar's report, consumers rate
Heineken’s ‘Cheers to all’, the world’s most
creatively effective ad for 2020Read More
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Here are the
top most creative and effective global ads
from 2020 and five habits you can learn from
it as a marketer: Business Insider
As per Kantar's report, consumers rate
Heineken’s ‘Cheers to all’, the world’s most
creatively effective ad for 2020Read More
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Programmatic
DOOH isn’t just future ready, it’s ready
now: The Drum
Out-of-home (OOH) media has been one of the
media hardest hit by the Covid-19 crisis. Its
much anticipated programmatic destiny never came
to pass, as lockdowns forced Read More
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Programmatic
DOOH isn’t just future ready, it’s ready
now: The Drum
Out-of-home (OOH) media has been one of the
media hardest hit by the Covid-19 crisis. Its
much anticipated programmatic destiny never came
to pass, as lockdowns forced Read More
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Digital ad
spend grew 12% in 2020 despite hit from
pandemic: CNBC
Despite an initial falloff due to the Covid
pandemic, digital advertising spending grew
12.2% year over year in 2020, according to a new
reportRead More
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Digital ad
spend grew 12% in 2020 despite hit from
pandemic: CNBC
Despite an initial falloff due to the Covid
pandemic, digital advertising spending grew
12.2% year over year in 2020, according to a new
reportRead More
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‘OOH is where
we can exercise most creativity’:
M4G
Filipino artist Lloyd Tronco, who had recently a
created a massive abstract artwork on a
billboard – 62 feet high and 40 feet wide – in
Manila, shares his perspectives on enhancing the
creativity quotient in OOH advertising Read More
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‘OOH is where
we can exercise most creativity’:
M4G
Filipino artist Lloyd Tronco, who had recently a
created a massive abstract artwork on a
billboard – 62 feet high and 40 feet wide – in
Manila, shares his perspectives on enhancing the
creativity quotient in OOH advertising Read More
|
|
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Google earnings
smash sales records as digital ad market
booms: Livemint
Google’s parent company shattered sales records
for the first quarter, fueled by a surge in Read More
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Google earnings
smash sales records as digital ad market
booms: Livemint
Google’s parent company shattered sales records
for the first quarter, fueled by a surge in Read More
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TV and OOH ad
spending has peaked: eMarketer
TV ad spending in the US reached its highest
point ever in 2018, a year that featured the
Winter Olympics and a midterm congressional
election—except no one realized Read More
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TV and OOH ad
spending has peaked: eMarketer
TV ad spending in the US reached its highest
point ever in 2018, a year that featured the
Winter Olympics and a midterm congressional
election—except no one realized Read More
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-
The Government of India has declared April
14 as public holiday from now-on. The day
marks the birth anniversary of BR
Ambedkar.
-
Rating Agency CRISIL has projected India’s
GDP growth rate as under: For FY21= -7% and
For FY22= +11%.
-
The Board of Britannia Industries has
appointed former Reserve Bank of India (RBI)
Governor Urjit Patel as the Additional
Director of the company.
-
Bengaluru-based digital payments and
financial services company, PhonePe has
become the first company to cross one
billion transactions on Unified Payments
Interface (UPI) infrastructure.
-
The ICICI Bank has announced the launch of a
digital and contactless banking platform
especially for retail merchants. The
service, called ‘Merchant Stack’.
-
The Union Finance Minister Nirmala
Sitharaman virtually inaugurated the first
3D printed house in India at Indian
Institute of Technology Madras (IIT-M), on
April 27, 2021.
-
Prime Minister Shri Narendra Modi launched
the distribution of e-property cards under
the SWAMITVA scheme on National Panchayati
Raj Day on April 24, 2021 through video
conferencing.
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During the month of April 2021, Laqshya
executed campaigns for brands such as AMD,
Air Asia, Ampere, Mankind Pharma, Vivo,
Apple, Muthoot Finance, Volkswagen, Dadu’s
and Punjab Tourism
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❯
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“You don't have to see
the whole staircase, just take the first
step”
Martin Luther King, Jr.
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Editors: Harshaal Deoruckhkar and
Liyasha Sanghvi
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