April 2022

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Kicking off the new FY!

Hi all,

Marking the start of a new financial year, we hope everyone has closed their books, and enjoying the festivities/long weekends that April brings. With heat wave warnings and summer among us, it helps that cities are finally becoming mask-free. Alas! We do hope that all of us stay vigilant and take all minimal precautions required to keep themselves safe.

Amidst the Ukraine-Russian conflict, India has seen a daily surge in oil prices. Regardless, the GDP is expected to grow by 9% in FY22 and services exports hit an all-time high of $250 billion in FY22, a rise of 21.3% YoY.

Sometimes, it seems like bad news popping up on our feeds is overwhelmingly unavoidable but at least we have Elon Musk’s Twitter banter (and offer!) as well as the IPL to keep us entertained.

Best wishes,

Team Laqshya

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Kicking off the new FY!

Hi all,

Sometimes, it seems like bad news popping up on our feeds is overwhelmingly unavoidable but at least we have Elon Musk’s Twitter banter (and offer!) as well as the IPL to keep us entertained.

Best wishes,

Team Laqshya

Cover Story

Today, it is critical to have a digital footprint in whatever you do: Alok Jalan, MD, Laqshya Media Group

The last two years have been difficult for most of the sectors. While some industries have recovered financially, the Out of Home (OOH) industry, on the other hand, is still to reach pre-Covid growth levels.

According to several industry reports, OOH media grew 27% in 2021 but remained at only 50% of 2019 levels. Furthermore, some industry leaders say the sector will not return to its pre-Covid levels until 2024. Jalan, on the other hand, predicts that the group's monthly run-rate will return to 2019 levels by May or June this year. He believes that revenues in the calendar year 2022 will exceed 2019's.

Indian Marketing News

As global brands take flight, Indian retailers book tickets for Russia

Some Indian retailers are in talks to open shops in Russia even as global retail brands such as Zara, H&M, Mango, Nike and Ikea Read More

As global brands take flight, Indian retailers book tickets for Russia

Some Indian retailers are in talks to open shops in Russia even as global retail brands such as Zara, H&M, Mango, Nike and Ikea Read More

Indians are investing in stock market like never before

The share of stocks in total savings by Indians is now at an all-time high of 4.8%, up from 4.3% in March 2021, a report by Jefferies said. Barring 2021 and 2022, Read More

Indians are investing in stock market like never before

The share of stocks in total savings by Indians is now at an all-time high of 4.8%, up from 4.3% in March 2021, a report by Jefferies said. Barring 2021 and 2022, Read More

The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising

Hitesh Dhingra, Founder, The Man Read More

The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising

Hitesh Dhingra, Founder, The Man Company says that the segment Read More

Experts see four rate hikes in FY23, beginning June: BS Poll of economists

India’s retail inflation rate, which touched nearly 7 per cent in March, could trigger a series of repo rate increases by the Reserve Bank of India (RBI), a survey of economists by Business Standard has showed. Read More

Experts see four rate hikes in FY23, beginning June: BS Poll of economists

Holcim Weighs Sale of India’s $9.6 Billion Ambuja Cements

(Bloomberg) -- Holcim Ltd., the world’s biggest cement maker, is considering a potential sale of businesses in India including Ambuja Cements Ltd., according to people familiar with the matter. Read More

Holcim Weighs Sale of India’s $9.6 Billion Ambuja Cements

Services exports hit all-time high of $250 billion in FY22; overall exports rise 34.5%

Record rise in services exports propelled India’s overall exports to an all-time high of $669.65 billion in FY22. Read More

Services exports hit all-time high of $250 billion in FY22; overall exports rise 34.5%

Record rise in services exports propelled India’s overall exports to an all-time high of $669.65 billion in FY22. Read More

upGrad upbeat on global market operations: Ronnie Screwvala

Higher education and upskilling edtech upGrad expects its global market business to contribute nearly 50 per cent of its revenue over the next 12-18 months, Read More

upGrad upbeat on global market operations: Ronnie Screwvala

Higher education and upskilling edtech upGrad expects its global market business to contribute nearly 50 per cent of its revenue over the next 12-18 months, Read More

Global Marketing News

The next generation of converging commerce

The world and role of marketing has dramatically shifted. Consumers are gravitating to channels that are more flexible, blurring the lines between marketing and commerce. Read More

The next generation of converging commerce

The world and role of marketing has dramatically shifted. Consumers are gravitating to channels that are more flexible, blurring the lines between marketing and commerce. Read More

China, India to lead global marketing-spend growth through 2025

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, Read More

China, India to lead global marketing-spend growth through 2025

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester. Read More

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

NEW YORK, April 12, 2022 – Nielsen (NYSE: NLSN) released its 2022 Annual Marketing Report, which found marketers are prioritizing digital first, Read More

Nielsen’s Annual Marketing Report uncovers only 26% of global marketers are confident in their audience data

NEW YORK, April 12, 2022 – Nielsen (NYSE: NLSN) released its 2022 Annual Marketing Report, which found marketers are prioritizing digital first, Read More

Trivia

Microsoft setting up its largest data centre in India with an investment of over INR 15,000 crore in Hyderabad.
HUL Executive Prabha Narasimhan has now been selected by Colgate Palmolive India as their MD and CEO.
Infra.Market unicorn startup that deals in construction material has been raided by the IT department over suspected non-disclosure of income.
In March 2022, Indian Oil Corporation bought about 3 million barrels of Russian crude oil at a steep discount to prevailing international rates.
Coda has won the Oscar for the best picture in this year’s Academy awards. Through this movie, Apple TV+ became the first OTT to win an Oscar.
5.4% is the estimated GDP growth rate for the Indian economy in Q3, 2021-22 as released by the National Statistical Organization.
In USSR days, Raj Kapoor’s films and Indian tea were India’s biggest exports to that country. Tea exports have come down considerably to Russia. Even then they are substantial. Approximately 18% of Indian tea exports are to Russia
Honda and Sony are coming together to develop electric vehicles. Honda will be responsible for manufacturing the first model, while Sony will develop the mobility service platform.
As per a recent report from International Labour Organisation, country Togo has the highest share of managers who are female (70.1%).
Zee Studios is behind the production and distribution of the film The Kashmir Files.

Laqshya Media Group Campaigns

“In March 2022, Laqshya Media Group executed various campaigns for VIVO, Tanishq, Bira, Rupeek, KFC, YAMAHA, Godrej Properties, Fastrack, Ryan International School, Sumadhura Group and Runwal. ”