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CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
Shaping the Future of OOH -
From Monsoon Moments to
Global Moves
India's OOH landscape is
evolving faster than ever —
and the creativity on display
is rewriting the rules. As our
cover story OOH Gets a Glow-Up
shows, brands like Tata Tea
Premium and Tata Tea Gold are
turning public spaces into
immersive stages, from 3D
handloom threads bursting out
of CyberHub to India's first
dual-screen anamorphic
illusion in Kolkata. These are
not just campaigns — they are
experiences that audiences
remember and share.
What's driving this change is
a sharp focus on contextual
and hyperlocal engagement. In
India, Fortune Soyabean Oil's
rain-reactive hoardings and
Monsoon Marketing campaigns
are turning seasonal moods
into powerful brand
touchpoints. Snapchat Summit
Bengaluru is showing how
AR-powered storytelling can
capture Gen Z's imagination,
while Tier 2 & 3 city OOH
opportunities and Wipro's
Chandrika Soap campaign
highlight the untapped
potential beyond metro
markets.
Globally, the momentum is just
as strong. PwC's Global
Entertainment & Media Outlook
projects steady industry
growth, with Alphabet, Amazon,
and Meta dominating the
digital ad market.
Interestingly, companies like
Stripe and Netflix are making
big bets on OOH - proving its
power as a premium
storytelling platform.
At Laqshya Media Group, we
remain committed to pushing
these boundaries, blending
technology, culture, and
creativity to craft campaigns
that connect deeply - whether
on the street, in the sky, or
across the world.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group 
|
|
|
CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
Shaping the Future of OOH -
From Monsoon Moments to
Global Moves
|
|
|
India's OOH landscape is
evolving faster than ever —
and the creativity on display
is rewriting the rules. As our
cover story OOH Gets a Glow-Up
shows, brands like Tata Tea
Premium and Tata Tea Gold are
turning public spaces into
immersive stages, from 3D
handloom threads bursting out
of CyberHub to India's first
dual-screen anamorphic
illusion in Kolkata. These are
not just campaigns — they are
experiences that audiences
remember and share.
What's driving this change is
a sharp focus on contextual
and hyperlocal engagement. In
India, Fortune Soyabean Oil's
rain-reactive hoardings and
Monsoon Marketing campaigns
are turning seasonal moods
into powerful brand
touchpoints. Snapchat Summit
Bengaluru is showing how
AR-powered storytelling can
capture Gen Z's imagination,
while Tier 2 & 3 city OOH
opportunities and Wipro's
Chandrika Soap campaign
highlight the untapped
potential beyond metro
markets.
Globally, the momentum is just
as strong. PwC's Global
Entertainment & Media Outlook
projects steady industry
growth, with Alphabet, Amazon,
and Meta dominating the
digital ad market.
Interestingly, companies like
Stripe and Netflix are making
big bets on OOH - proving its
power as a premium
storytelling platform.
At Laqshya Media Group, we
remain committed to pushing
these boundaries, blending
technology, culture, and
creativity to craft campaigns
that connect deeply - whether
on the street, in the sky, or
across the world.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group
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OOH Gets a Glow-Up:
Brands win the streets &
the sky with holograms,
humour & hyperlocal
India's OOH advertising
sector is undergoing a
radical transformation,
evolving from static
billboards to immersive,
tech-driven spectacles that
demand attention and spark
engagement.
"The future of OOH isn't out
of home, it's out of this
world," says
Yuvrraj Agarwaal, Chief
Strategy Officer, Laqshya
Media Group.
"We've moved from occupying
space to orchestrating
experiences."
In the Tata Tea Premium
"Desh Ke Dhaage" 3D
campaign, where specially
designed handloom threads
burst from a CyberHub
installation on Independence
Day, weaving a narrative of
freedom and heritage. For
Tata Tea Gold, the brand
went one step further by
deploying a dual screen 3D
anamorphic installation in
the heart of Kolkata during
Durga Puja. It was India's
first dual screen outdoor
illusion, giving viewers a
spiritual experience that
moved with them.
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Fortune Soyabean Oil's
Rain-Reactive Hoardings Turn
Monsoon Cravings into a Live
Experience
Fortune Soyabean Oil launched an
innovative rain-reactive OOH
campaign featuring billboards
that display hot pakodas when it
rains, integrating a live
weather ticker.
Read More
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Fortune Soyabean Oil's
Rain-Reactive Hoardings Turn
Monsoon Cravings into a Live
Experience
Fortune Soyabean Oil launched an
innovative rain-reactive OOH
campaign featuring billboards
that display hot pakodas when it
rains, integrating a live
weather ticker.
Read More
|
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Laqshya Live Executes India's
First Snapchat Summit 2025,
Celebrating Gen Z with AR
Storytelling
Snapchat made a vibrant splash
in the Silicon Valley of India
by hosting the country's
first-ever Snapchat Summit at
Bengaluru on July 24, 2025,
executed by Laqshya Live
Experiences.
Read More
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Monsoon Marketing: How brands
are cashing in on India's rain
romance
Marketers across India are
tapping nostalgia, regional
trends, and rainy-day cravings
to turn showers into sales
Read More
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Digital Advertising Takes 46%
Share as India's Ad Market
Crosses ₹1 Lakh Crore:
Crisil
As advertisers chase precision
and ROI, digital platforms
surge, reshaping India's
advertising landscape over the
past five fiscal years.
Read More
|
|
|
|
Laqshya Live Executes India's
First Snapchat Summit 2025,
Celebrating Gen Z with AR
Storytelling
Snapchat made a vibrant splash
in the Silicon Valley of India
by hosting the country's
first-ever Snapchat Summit at
Bengaluru on July 24, 2025,
executed by Laqshya Live
Experiences.
Read More
|
|
|
|
Monsoon Marketing: How brands
are cashing in on India's rain
romance
Marketers across India are
tapping nostalgia, regional
trends, and rainy-day cravings
to turn showers into sales
Read More
|
|
|
|
Digital Advertising Takes 46%
Share as India's Ad Market
Crosses ₹1 Lakh Crore:
Crisil
As advertisers chase precision
and ROI, digital platforms
surge, reshaping India's
advertising landscape over the
past five fiscal years.
Read More
|
|
|
|
The next OOH goldmine? How
Tier 2 and 3 cities are
emerging as high-impact
transit advertising
hubs
India's urban growth story is no
longer written only in the
skylines of Delhi, Mumbai, or
Bengaluru. Beyond the metros,
Tier 2 and 3 cities are rapidly
transforming
Read More
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DJ Snake Set for Explosive
Comeback with 6-City India
Tour in 2025
DJ Snake, a Global EDM icon, is
all set to make a comeback to
India for a six-city Sunburn
Arena tour. In the country, this
marks his third time performing.
The Grammy-nominated French
producer
Read More
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Wipro's Chandrika Soap rolls
out OOH campaign in
ayurveda-strong
markets
From the busy streets of
Mangalore to the coastal roads
of Goa, Chandrika's familiar
green-and-gold is now a part of
the everyday view. Wipro
Consumer Care & Lighting, in
partnership with Laqshya Media
Group
Read More
|
|
|
|
The next OOH goldmine? How
Tier 2 and 3 cities are
emerging as high-impact
transit advertising hubs
India's urban growth story is no
longer written only in the
skylines of Delhi, Mumbai, or
Bengaluru. Beyond the metros,
Tier 2 and 3 cities are rapidly
transforming
Read More
|
|
|
|
DJ Snake Set for Explosive
Comeback with 6-City India
Tour in 2025
DJ Snake, a Global EDM icon, is
all set to make a comeback to
India for a six-city Sunburn
Arena tour. In the country, this
marks his third time performing.
The Grammy-nominated French
producer
Read More
|
|
|
|
Wipro's Chandrika Soap rolls
out OOH campaign in
ayurveda-strong markets
From the busy streets of
Mangalore to the coastal roads
of Goa, Chandrika's familiar
green-and-gold is now a part of
the everyday view. Wipro
Consumer Care & Lighting, in
partnership with Laqshya Media
Group,
Read More
|
|
|
|
|
|
Global entertainment and media
industry revenues to hit
US$3.5 trillion by 2029
The global entertainment & media
(E&M) industry edged towards
US$3 trillion in revenue in 2024
and is forecast to hit $3.5
trillion in 2029
Read More
|
|
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8 Digital Marketing Trends
That Will Dominate!
Digital marketing trends and
strategies are continually
evolving, and before you even
know it, a new digital marketing
trend will be on its way.
Read More
|
|
|
|
Global entertainment and
media industry revenues to hit
US$3.5 trillion by 2029
The global entertainment & media
(E&M) industry edged towards
US$3 trillion in revenue in 2024
and is forecast to hit $3.5
trillion in 2029
Read More
|
|
|
|
Alphabet, Amazon & Meta
control over half global ad
market - and they're taking
more
Warc's latest global forecast
shows the tech giants tightening
their grip on ad budgets even as
trade pressures slow spending
elsewhere.
Read More
|
|
|
|
Why Stripe, Netflix and the
US Senate are betting big on
out-of-home ads
Out-of-home advertising, long
associated with roadside
billboards and subway posters,
is undergoing a quiet evolution.
In 2024, the channel surpassed
$9bn in spend
Read More
|
|
|
|
Perplexity, Valued at $18
Billion, Makes $34.5 Billion
Bid for Google Chrome
AI startup Perplexity on Tuesday
offered $34.5 billion to buy
Google's Chrome browser,
positioning itself to challenge
the tech giant's dominance in
web search.
Read More
|
|
|
|
8 Digital Marketing Trends
That Will Dominate!
Digital marketing trends and
strategies are continually
evolving, and before you even
know it, a new digital marketing
trend will be on its way.
Read More
|
|
|
|
Alphabet, Amazon & Meta
control over half global ad
market - and they're taking
more
Warc's latest global forecast
shows the tech giants tightening
their grip on ad budgets even as
trade pressures slow spending
elsewhere.
Read More
|
|
|
|
Why Stripe, Netflix and the
US Senate are betting big on
out-of-home ads
Out-of-home advertising, long
associated with roadside
billboards and subway posters,
is undergoing a quiet evolution.
In 2024, the channel surpassed
$9bn in spend
Read More
|
|
|
|
Perplexity, Valued at $18
Billion, Makes $34.5 Billion
Bid for Google Chrome
AI startup Perplexity on Tuesday
offered $34.5 billion to buy
Google's Chrome browser,
positioning itself to challenge
the tech giant's dominance in
web search.
Read More
|
|
|
|
|
-
The Reserve Bank of India
(RBI) appointed
Kesavan Ramachandran as
Executive Director (ED) from
July 1, 2025.
-
India ranks second in
global fish production, after
China.
-
NITI Aayog released a
report titled 'Unlocking a
$200 Billion Opportunity:
Electric Vehicles in India' to
accelerate India's electric
mobility shift.
-
Ramesh Budhial became
the first Indian to win a
medal in the Asian Surfing
Championships, clinching
bronze in the Open Men's
category in Chennai with 12.60
points.
-
Iga Swiatek to won the
2025 Women's Singles title at
the 2025 Wimbledon Tennis
Championships.
-
Rajasthan
launched India's first
drone-based artificial rain
trial at Ramgarh Dam, shifting
from aeroplae-assisted to
unmanned aerial vehicles for
cloud seeding.
-
Bharat Earth Movers Limited
(BEML)
has manufactured India's first
indigenious high-speed train
with a peak speed of 280 kmph.
-
Union Minister Pralhad Joshi
launched India's first
AI-powered solar manufacturing
line at Goldi Solar's new
facility in Kosamba,
Surat, Gujarat.
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Laqshya Media Group Campaigns
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In July 2025, Laqshya Media
Group executed various
campaigns for
Giffy, Jockey - Women's
wear, Oneplus, Softouch,
Taniera, Tanishq, Titan,
Zoho, Beam Suntory, CP Plus,
Eli Lilly, Gpay, PMJ Jewels,
Sony LIV, Sundaram Mutual
Fund, Super Chennai, VIVO,
Ather, Adani Realty, Godrej
Properties, Fortune Biryani
Rice, Gemini Oil
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❮
❯
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"Success is often achieved by
those who don't know that
failure is inevitable."
— Coco Chanel
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Editorial team : Yuvrraj
Agarwaal, Rakshit Wadile and
Aachal Shah.
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