December 2021

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FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

No looking back!

Hi there!


Well, what a year 2021 has been. It started with renewed hope, what with the largest vaccination drive in history. The Indian consumer was thankful that 2020 was ending and carried the festive cheer into 2021! There was a huge scare due to the second wave, but we are now ending the year with much hope.


As per TYNY 2021 year-end report, India’s advertising spends are to grow between 6% and 8% annually over the next 5 years. The Outdoor industry is expected to grow much faster --- 17.1% in 2021 and 14.9% in 2022. Many large employers such as TCS alerted their employees to return to their office bases post Diwali. It’s a welcome move from the outdoor perspective of course, but also from many other sectors - real estate, restaurants, travel, and the unorganized economy too!


Let’s continue wearing our masks and enjoy responsibly!


Wishing everyone a happy, safe and healthy 2022 in advance!



Best wishes


Team Laqshya

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

No looking back!

Hi there!


Well, what a year 2021 has been. It started with renewed hope, what with the largest vaccination drive in history. The Indian consumer was thankful that 2020 was ending and carried the festive cheer into 2021! There was a huge scare due to the second wave, but we are now ending the year with much hope.


As per GroupM’s TYNY 2021 year-end report, India’s advertising spends are to grow between 6% and 8% annually over the next 5 years. The Outdoor industry is expected to grow much faster --- 17.1% in 2021 and 14.9% in 2022. Many large employers such as TCS alerted their employees to return to their office bases post Diwali. It’s a welcome move from the outdoor perspective of course, but also from many other sectors - real estate, restaurants, travel, and the unorganized economy too!


Let’s continue wearing our masks and enjoy responsibly!


Wishing everyone a happy, safe and healthy 2022 in advance!



Best wishes


Team Laqshya

Cover Story

Post Unlock 2.0, OOH has been seeing a big revival and how

Atul Shrivastava, ED & CEO, Laqshya Media, added here, “In terms of the format, OOH is completely different from all other formats, which are restricted to at home or closed doors. OOH advertising is synonymous with Freedom. No other format could have offered the feeling of breathing in freedom while noticing an advertisement and clients are very quick to be back on OOH to get the guaranteed OTS (opportunity to see). Brands that have relevance and boldness in their creativity have always been the ones to profit most from OOH. There have been multiple studies showing how much engagement brands get from outdoor advertising compared to the other mediums that gave them ROI in the lockdown. Gradually, everything is going back to normal. We don’t have to choose between the normal we had before and the normal we had in the pandemic. People have started going out, going to offices and malls and theatres and restaurants. As the world retains its normality, OOH, once again, will be the preferred path for advertising. It has been extremely profitable before and soon; it will be even more profitable.”

Indian Marketing News

India’s ad spends to grow between 6-8% annually over the next 5 years: GroupM’s TYNY report

The global end-of-year forecast by the media arm of WPP shows a much faster expansion in the advertising industry Read More

India’s ad spends to grow between 6-8% annually over the next 5 years: GroupM’s TYNY report

The global end-of-year forecast by the media arm of WPP shows a much faster expansion in the advertising Read More

LinkedIn adds Hindi to reach 500 million people in India

Less than 20% of India’s 1.3 billion people speak English. But LinkedIn, the largest professional social network Read More

LinkedIn adds Hindi to reach 500 million people in India

Less than 20% of India’s 1.3 billion people speak English. But LinkedIn, the largest professional social network Read More

NBCUniversal’s all-reality on-demand streaming service hayu launches in India

hayu, the all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service from NBCUniversal, has launched in India. Read More

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hayu, the all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service from NBCUniversal, has launched in India. Read More

Warc top 100: India's rankings across Creative, Media and Effective revealed

The WARC Creative 100, Effective 100 and Media 100, a range of rankings based on the most awarded global campaigns, have been released. Read More

Warc top 100: India's rankings across Creative, Media and Effective revealed

The WARC Creative 100, Effective 100 and Media 100, a range of rankings based on the most awarded global campaigns, have been released. Read More

STARTUP DIGEST: Uber allows booking via WhatsApp in India

Ride-hailing platform Uber will soon allow users in India to book a ride via WhatsApp, the company said, Read More

STARTUP DIGEST: Uber allows booking via WhatsApp in India

Ride-hailing platform Uber will soon allow users in India to book a ride via WhatsApp, the company said, Read More

Optiminastic Media launches digital influencer marketing platform Click2Collab

Mumbai: Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Read More

Optiminastic Media launches digital influencer marketing platform Click2Collab

Mumbai: Digital marketing agency Optiminastic Media has announced the launch of Click2Collab, a tech-based influencer marketing platform. Read More

Global Marketing News

What major themes will we see in global media in 2022? What should we see more of?

A new year is near, and while the world has continued to grapple with moving beyond COVID-19 and its effects, what new themes will 2022 surface? Read More

What major themes will we see in global media in 2022? What should we see more of?

A new year is near, and while the world has continued to grapple with moving beyond COVID-19 and its effects, what new themes will 2022 surface? Read More

13 Businesses With Brilliant Global Marketing Strategies

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Read More

13 Businesses With Brilliant Global Marketing Strategies

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Read More

5 key global marketing trends for 2022

Marketers are good at change. The dynamism of the discipline is often what attracts and keeps us for the long haul and great marketers thrive in fast changing worlds.Read More

5 key global marketing trends for 2022

Marketers are good at change. The dynamism of the discipline is often what attracts and keeps us for the long haul and great marketers thrive in fast changing worlds.Read More

Trivia

  1. Indian Oil Corporation was given Rashtriya Khel Protsahan Puraskar 2021 by President of India for promoting sports as a part of their CSR.
  2. Among IT Services majors Infosys has the largest percentage of woman in the workforce at 39.1% as of September 2021.
  3. Sundaram Mutual Fund has acquired the AMC business of Principal Mutual Fund.
  4. JM Financial services group is launching a website/ app for retail trading of bonds in the secondary market called Bondskart.
  5. Mensa Brands startup promoted by former Myntra CEO Anantha Narayanan has become the fastest startup to become a unicorn. It acquires and manages brands in apparel, cosmetics, fashion, and home categories.
  6. Colgate has launched a 100% recycled plastic handle toothbrush under the ReCyclean brand extension.
  7. Big Basket has entered the offline grocery retail business by opening its first Fresho store. They opened it in Bengaluru.
  8. Under Bharat Gaurav scheme, Indian Railways invited proposals from private players to run various theme-based routes in India where private players and IRCTC can fix their fares and schedules.

Laqshya Group Campaigns

During the month of November 2021, Laqshya Media Group executed various prominent campaigns for Vivo X70, Black Dog, Chipseez, SBI (multiple campaigns), HSBC, Godrej Properties, Meta, Johnnie Walker, McDowell's, Vraj Group, Malabar Gold, Tanishq, Apple iPhone 13.

“Those who mistrust their own abilities are being too wicked to themselves, discouraging themselves from doing what they should have been excelling in. If you are good at discouraging yourself, you can't be a good leader because leadership is built on inspiring others to face challenges.”

― Israelmore Ayivor

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Editorial team: Harshaal Deoruckhkar, Pragya Malkani, Tara Maurya