|
|
CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hi there!
Well, what a year 2021 has been. It started
with renewed hope, what with the largest
vaccination drive in history. The Indian
consumer was thankful that 2020 was ending
and carried the festive cheer into 2021!
There was a huge scare due to the second
wave, but we are now ending the year with
much hope.
As per GroupM’s TYNY 2021 year-end
report, India’s advertising spends are to
grow between 6% and 8% annually over the
next 5 years. The Outdoor industry is
expected to grow much faster --- 17.1% in
2021 and 14.9% in 2022. Many large employers
such as TCS alerted their employees to
return to their office bases post Diwali.
It’s a welcome move from the outdoor
perspective of course, but also from many
other sectors - real estate, restaurants,
travel, and the unorganized economy too!
Let’s continue wearing our masks and enjoy
responsibly!
Wishing everyone a happy, safe and healthy
2022 in advance!
Best wishes
Team Laqshya 
|
|
|
CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hi there!
Well, what a year 2021 has been. It started
with renewed hope, what with the largest
vaccination drive in history. The Indian
consumer was thankful that 2020 was ending
and carried the festive cheer into 2021!
There was a huge scare due to the second
wave, but we are now ending the year with
much hope.
As per GroupM’s TYNY 2021 year-end
report, India’s advertising spends are to
grow between 6% and 8% annually over the
next 5 years. The Outdoor industry is
expected to grow much faster --- 17.1% in
2021 and 14.9% in 2022. Many large employers
such as TCS alerted their employees to
return to their office bases post Diwali.
It’s a welcome move from the outdoor
perspective of course, but also from many
other sectors - real estate, restaurants,
travel, and the unorganized economy too!
Let’s continue wearing our masks and enjoy
responsibly!
Wishing everyone a happy, safe and healthy
2022 in advance!
Best wishes
Team Laqshya
|
|
|
|
|
Post Unlock 2.0, OOH has been seeing a
big revival and how
Atul Shrivastava, ED & CEO, Laqshya
Media, added here, “In terms of the
format, OOH is completely different from
all other formats, which are restricted
to at home or closed doors. OOH
advertising is synonymous with Freedom.
No other format could have offered the
feeling of breathing in freedom while
noticing an advertisement and clients
are very quick to be back on OOH to get
the guaranteed OTS (opportunity to see).
Brands that have relevance and boldness
in their creativity have always been the
ones to profit most from OOH. There have
been multiple studies showing how much
engagement brands get from outdoor
advertising compared to the other
mediums that gave them ROI in the
lockdown. Gradually, everything is going
back to normal. We don’t have to choose
between the normal we had before and the
normal we had in the pandemic. People
have started going out, going to offices
and malls and theatres and restaurants.
As the world retains its normality, OOH,
once again, will be the preferred path
for advertising. It has been extremely
profitable before and soon; it will be
even more profitable.”
|
|
|
|
|
|
India’s
ad spends to grow
between 6-8%
annually over the
next 5 years:
GroupM’s TYNY report
The global end-of-year
forecast by the media
arm of WPP shows a much
faster expansion in the
advertising industry
Read
More
|
|
|
India’s
ad spends to grow
between 6-8%
annually over the
next 5 years:
GroupM’s TYNY report
The global end-of-year
forecast by the media
arm of WPP shows a much
faster expansion in the
advertising
Read
More
|
|
|
|
LinkedIn adds Hindi
to reach 500 million
people in India
Less than 20% of India’s
1.3 billion people speak
English. But LinkedIn,
the largest professional
social network Read
More
|
|
|
LinkedIn
adds Hindi to reach
500 million people
in India
Less than 20% of India’s
1.3 billion people speak
English. But LinkedIn,
the largest professional
social network Read
More
|
|
|
|
NBCUniversal’s
all-reality
on-demand streaming
service hayu
launches in
India
hayu, the all-reality TV
and ad-free subscription
video-on-demand (SVOD)
streaming service from
NBCUniversal, has
launched in India.
Read
More
|
|
|
NBCUniversal’s
all-reality
on-demand streaming
service hayu
launches in
India
hayu, the all-reality TV
and ad-free subscription
video-on-demand (SVOD)
streaming service from
NBCUniversal, has
launched in India.
Read
More
|
|
|
|
Warc
top 100: India's
rankings across
Creative, Media and
Effective revealed
The WARC Creative 100,
Effective 100 and Media
100, a range of rankings
based on the most
awarded global
campaigns, have been
released.
Read
More
|
|
|
Warc
top 100: India's
rankings across
Creative, Media and
Effective
revealed
The WARC Creative 100,
Effective 100 and Media
100, a range of rankings
based on the most
awarded global
campaigns, have been
released.
Read
More
|
|
|
|
STARTUP DIGEST: Uber
allows booking via
WhatsApp in India
Ride-hailing platform
Uber will soon allow
users in India to book a
ride via WhatsApp, the
company said,
Read
More
|
|
|
STARTUP DIGEST: Uber
allows booking via
WhatsApp in India
Ride-hailing platform
Uber will soon allow
users in India to book a
ride via WhatsApp, the
company said, Read
More
|
|
|
|
Optiminastic
Media launches
digital influencer
marketing platform
Click2Collab
Mumbai: Digital
marketing agency
Optiminastic Media has
announced the launch of
Click2Collab, a
tech-based influencer
marketing platform.
Read
More
|
|
|
Optiminastic
Media launches
digital influencer
marketing platform
Click2Collab
Mumbai: Digital
marketing agency
Optiminastic Media has
announced the launch of
Click2Collab, a
tech-based influencer
marketing platform.
Read
More
|
|
|
|
|
|
What
major themes will we
see
in global media in
2022? What
should we see more
of?
A new year is near, and
while the world has
continued to grapple
with moving beyond
COVID-19
and its effects, what
new themes will 2022
surface? Read
More
|
|
|
What major themes
will we see
in global media in
2022? What
should we see more
of?
A new year is near, and
while the world has
continued to grapple
with moving beyond
COVID-19
and its effects, what
new themes will 2022
surface? Read
More
|
|
|
|
13
Businesses With
Brilliant Global
Marketing Strategies
Global marketing is the
act of focusing a
product on the needs of
potential buyers in
other countries.
Read
More
|
|
|
13
Businesses With
Brilliant Global
Marketing Strategies
Global marketing is the
act of focusing a
product on the needs of
potential buyers in
other countries.
Read
More
|
|
|
|
5
key global marketing
trends for 2022
Marketers are good at
change. The dynamism of
the discipline is often
what attracts and keeps
us for the long haul and
great marketers thrive
in fast changing
worlds.Read
More
|
|
|
5
key global marketing
trends for 2022
Marketers are good at
change. The dynamism of
the discipline is often
what attracts and keeps
us for the long haul and
great marketers thrive
in fast changing
worlds.Read
More
|
|
|
|
|
-
Indian Oil
Corporation
was given
Rashtriya Khel
Protsahan
Puraskar
2021 by
President of India
for promoting sports
as a part of their
CSR.
-
Among IT Services
majors
Infosys has
the largest
percentage of
woman in the
workforce at
39.1% as of
September 2021.
-
Sundaram Mutual
Fund has
acquired the AMC
business of
Principal Mutual
Fund.
-
JM Financial
services group is
launching a website/
app for retail
trading of bonds in
the secondary market
called
Bondskart.
-
Mensa Brands
startup promoted
by former Myntra CEO
Anantha Narayanan
has become the
fastest startup to
become a
unicorn. It
acquires and manages
brands in apparel,
cosmetics, fashion,
and home categories.
-
Colgate has
launched a 100%
recycled plastic
handle
toothbrush
under the
ReCyclean
brand extension.
-
Big Basket
has entered the
offline grocery
retail business by
opening its first
Fresho store.
They opened it in
Bengaluru.
-
Under Bharat
Gaurav scheme,
Indian
Railways
invited proposals
from private players
to run various
theme-based routes
in India where
private players and
IRCTC can fix their
fares and schedules.
|
|
|
|
|
During the month
of November
2021, Laqshya
Media Group
executed various
prominent
campaigns for
Vivo X70, Black
Dog, Chipseez,
SBI (multiple
campaigns),
HSBC, Godrej
Properties,
Meta, Johnnie
Walker,
McDowell's, Vraj
Group, Malabar
Gold, Tanishq,
Apple iPhone
13.
×
1 /
14
2 /
14
3 /
14
4 /
14
5 /
14
6 /
14
7 /
14
8 /
14
9 /
14
10 /
14
11 /
14
12 /
14
13 /
14
14 /
14
❮
❯
|
|
|
“Those
who mistrust their
own abilities are
being too wicked to
themselves,
discouraging
themselves from
doing what they
should have been
excelling in. If you
are good at
discouraging
yourself, you can't
be a good leader
because leadership
is built on
inspiring others to
face
challenges.”
― Israelmore
Ayivor
|
|
|
|
|
|
Editorial team: Harshaal
Deoruckhkar, Pragya
Malkani, Tara Maurya
|
|
|
|
|
