|
|
CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Indian consumer drives sentiment!
The Indian consumer has been at the
forefront of the economic growth and
recovery. As per a report by Fitch
Solutions, real household spending in India
is expected to grow by a further 7.1%
y-o-y over 2023, falling from the 10.1%
growth in spending recorded in 2022. Yet,
high-frequency data indicates that consumer
confidence is yet to return to pre-Covid
levels, suggesting that consumer spending on
big ticket items will likely be deferred
until the economic and health situation in
the country stabilises.
The Indian consumer has been abundantly
spending on travel, a sector that got long
neglected during the pandemic. Domestic
vacations have been more popular, and the
winner clearly is the Indian businessman and
government of India benefiting with the
increased domestic spending. Let’s hope
international travel normalizes to greater
levels in 2023 and beyond.
Also, the India markets have been a standout
this year, with the NSE Nifty 50 Index up
~7% as compared to an 18% slump in global
stocks; yet, it must be noted that Indian
markets remain the most expensive in Asia.
Best wishes,
Team Laqshya 
|
|
|
CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Indian consumer drives sentiment!
|
|
|
The Indian consumer has been at the
forefront of the economic growth and
recovery. As per a report by Fitch
Solutions, real household spending in India
is expected to grow by a further 7.1%
y-o-y over 2023, falling from the 10.1%
growth in spending recorded in 2022. Yet,
high-frequency data indicates that consumer
confidence is yet to return to pre-Covid
levels, suggesting that consumer spending on
big ticket items will likely be deferred
until the economic and health situation in
the country stabilises.
The Indian consumer has been abundantly
spending on travel, a sector that got long
neglected during the pandemic. Domestic
vacations have been more popular, and the
winner clearly is the Indian businessman and
government of India benefiting with the
increased domestic spending. Let’s hope
international travel normalizes to greater
levels in 2023 and beyond.
Also, the India markets have been a standout
this year, with the NSE Nifty 50 Index up
~7% as compared to an 18% slump in global
stocks; yet, it must be noted that Indian
markets remain the most expensive in Asia.
Best wishes,
Team Laqshya
|
|
|
|
|
Priyanka and Suresh Raina’s
‘maate’ entrusts integrated
marketing mandate to Laqshya
Media
Laqshya Media Group has won the
integrated marketing mandate for
'maate', a babycare brand Co-owned
by cricketer Suresh Raina and
Priyanka Raina, in a multi-agency
pitch. The group will be entrusted
with 360-degree marketing duties,
including OOH, TV, print, radio,
digital, pr, live experiences, and
beyond for the brand.
Priyanka Raina, Co-Founder,
maate, said, "We are
delighted to partner with one of
India's most innovative marketing
communications groups, Laqshya
Media, as we strive to make ‘maate’
the premium and safe choice for
mothers and babies worldwide. The
agency resonates with our vision and
has innovative ideas and
communication strategies that will
enhance brand awareness and
establish the brand as a
front-runner in the premium baby
care segment. Maate has grown
organically on its own so far, but
with Laqshya on board, we are hoping
for more targeted marketing and
speed up our expansion plans. As a
truly homegrown brand, maate is
committed to ensuring a superior and
safe experience for new mothers and
babyhood."
Alok Jalan, Managing Director,
Laqshya Media Group, said,
"We are thrilled to join hands with
maate and are truly excited to work
in this growing baby care category.
Maate is among the few companies in
the segment that have exhibited a
long-term vision and have developed
very premium and safe products for
baby care. As a 360-degree marketing
agency, Laqshya Media Group is
committed to crafting
out-of-the-box, purpose-driven
integrated campaigns to build strong
brand awareness and CTAs."
|
|
|
|
|
|
India wearables
market grows 56.4% in September quarter: IDC
New Delhi: India shipped a record 37.2 million
wearable devices in the three months ended
September, registering a growth rate of 56.4%
year-on-year, according to International Data
Read More
|
|
|
India wearables
market grows 56.4% in September quarter: IDC
New Delhi: India shipped a record 37.2 million
wearable devices in the three months ended
September, registering a growth rate of 56.4%
year-on-year, according to International Data
Read More
|
|
|
|
Boohoo Enters
Indian Market in Partnership with
Myntra
Boohoo Group will launch its much-loved brands,
boohoo, Dorothy Perkins (DP), and Nasty Gal on
the platform - The three brands will offer an
array of uber-chic and trendy styles across
categories like Dresses, Tops, Bottoms, and
Footwear Read More
|
|
|
Boohoo Enters
Indian Market in Partnership with
Myntra
Boohoo Group will launch its much-loved brands,
boohoo, Dorothy Perkins (DP), and Nasty Gal on
the platform - The three brands will offer an
array of uber-chic and trendy styles across
categories like Dresses, Tops, Bottoms, and
Footwear Read More
|
|
|
|
Coca-Cola India
partners Adani Digital to optimise reach of
its brands
As part of the partnership, select new products
under Coca-Cola India’s portfoli .. Read More
|
|
|
Coca-Cola India
partners Adani Digital to optimise reach of
its brands
As part of the partnership, select new products
under Coca-Cola India’s portfoli .. Read More
|
|
|
|
Noise onboards
Virat Kohli as brand ambassador
Noise has roped in Virat Kohli as its new brand
ambassador for their smartwatches.
Commenting on the announcement, Gaurav Khatri,
Co-Founder of Noise said, “We are thrilled to
welcome the Indian cricketing legend Virat
Read More
|
|
|
Noise onboards
Virat Kohli as brand ambassador
Noise has roped in Virat Kohli as its new brand
ambassador for their smartwatches.
Commenting on the announcement, Gaurav Khatri,
Co-Founder of Noise said, “We are thrilled to
welcome the Indian cricketing legend Virat
Read More
|
|
|
|
Adani Group
bags Dharavi redevelopment project with Rs
5,069 crore bid
By Press Trust of India: The Adani Group has
emerged as the highest bidder for the
259-hectare Dharavi Redevelopment Project, a top
official said on Tuesday.
The group has put in a Rs 5,069 crore bid for Read More
|
|
|
Adani Group
bags Dharavi redevelopment project with Rs
5,069 crore bid
By Press Trust of India: The Adani Group has
emerged as the highest bidder for the
259-hectare Dharavi Redevelopment Project, a top
official said on Tuesday.
The group has put in a Rs 5,069 crore bid for Read More
|
|
|
|
NSE Launches
New Nifty Bharat Bond Index
NSE's subsidiary NSE Indices has said it has
launched one more index under the Nifty Bharat
Bond Index series.
The Bharat Bond Index series follows a target
maturity date structure wherein each index in
the series measures the performance of a
provided the Omicron
spread
Read More
|
|
|
NSE Launches
New Nifty Bharat Bond Index
NSE's subsidiary NSE Indices has said it has
launched one more index under the Nifty Bharat
Bond Index series.
The Bharat Bond Index series follows a target
maturity date structure wherein each index in
the series measures the performance of a
Read More
|
|
|
|
|
|
|
|
Black Friday
online sales to hit record despite high
inflation: Adobe Analytics
U.S. online spending is expected to set a record
for Black Friday, according to Adobe Analytics,
as steep discounts lured consumers against the
backdrop of high inflation
Read More
|
|
|
Black Friday
online sales to hit record despite high
inflation: Adobe Analytics
U.S. online spending is expected to set a record
for Black Friday, according to Adobe Analytics,
as steep discounts lured consumers against the
backdrop of high inflation
Read More
|
|
|
|
Burger King
airdrops codes for free whoppers in Times
Square
In celebration of its signature burger’s 65th
birthday, Burger King dropped 65,000 codes for a
free Whopper in Times Square and on social media
on Nov. 30, per a press release.
Read More
|
|
|
Burger King
airdrops codes for free whoppers in Times
Square
In celebration of its signature burger’s 65th
birthday, Burger King dropped 65,000 codes for a
free Whopper in Times Square and on social media
on Nov. 30, per a press release.
Read More
|
|
|
|
Coke names new
marketing lead for North America amid
strategy shift
Coca-Cola has appointed Shakir Moin as head of
marketing for its North America unit, effective
Jan. 1, according to an internal announcement
reviewed by Marketing Dive.
Read More
|
|
|
Coke names new
marketing lead for North America amid
strategy shift
Coca-Cola has appointed Shakir Moin as head of
marketing for its North America unit, effective
Jan. 1, according to an internal announcement
reviewed by Marketing Dive.
Read More
|
|
|
|
Business
potential. Abu Dhabi seeks Indian
investments, invites start-ups to establish
hubs
In its bid to diversify Abu Dhabi's business
activity beyond hydrocarbons, the UAE's capital
city is seeking more investments from India
which will not only benefit the local economy
but also allow
Read More
|
|
|
Business
potential. Abu Dhabi seeks Indian
investments, invites start-ups to establish
hubs
In its bid to diversify Abu Dhabi's business
activity beyond hydrocarbons, the UAE's capital
city is seeking more investments from India
which will not only benefit the local economy
but also allow
Read More
|
|
|
|
New Zealand
Plans to Make Facebook, Google Pay for News
New Zealand said it would seek to require online
platforms like Alphabet Inc.’s GOOG
-3.70%decrease; red down pointing triangle
Google and Facebook owner
Read More
|
|
|
New Zealand
Plans to Make Facebook, Google Pay for News
New Zealand said it would seek to require online
platforms like Alphabet Inc.’s GOOG
-3.70%decrease; red down pointing triangle
Google and Facebook ownerRead More
|
|
|
|
|
|
|
-
Adani Group has taken controlling
stake in the MRO firm Air Works.
-
FTX the world’s second largest crypto
exchange was in the news because of its
insolvency reports and also its acquisition
by Binance that was later denied.
-
Gujarat has become the first Indian
state to get Jio 5G Services in all its
districts.
-
Egypt country’s President has been
invited by the Government of India as a
Chief Guest for Republic Day 2023
celebrations, which will be held on January
26th 2023.
-
India has retained its lead as the top
tourism market of Maldives in 2022.
-
Razorpay has become India’s first
payment gateway to support credit cards
on UPI.
-
Tik-Tok is the latest social media
platform to join the billion users club.
-
By acquiring a controlling stake in
Indian Oiltanking Ltd, Adani Ports
has become the largest third-party liquid
storage company in India.
|
|
|
|
Laqshya Media Group Campaigns
|
|
|
During the month of
November 2022,
Laqshya Media Group
executed various
prominent campaigns
for Vivo V25 series,
Finolex Pipes,
Sundaram Mutual
Fund, Taneira,
Nissan Magnite,
Jockey, MaxKleen,
Yamaha, HSBC,
Fastrack, Nykaa,
Sonata, ZEE5,
Shoppers Stop,
Mahindra Alcove,
Santoor, Softouch,
Ather and Sumadhura
Group
×
1 /
19
2 /
16
3 /
16
4 /
16
5 /
16
6 /
16
7 /
16
8 /
16
9 /
16
10 /
16
11 /
16
12 /
16
13 /
16
14 /
16
15 /
16
16 /
19
17 /
19
18 /
19
19 /
19
❮
❯
|
|
|
"Integrity is doing
the right thing,
even when no one is
watching."
― C.S.
Lewis
|
|
|
|
|
|
Editorial team: Harshaal
Deoruckhkar and Aachal
Shah
|
|
|
|
|
|
|
|
