February 2021

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Scaling new heights

Hi All!


Markets continued their upward streak in February 2021 to exceed the 52,000 mark buoyed by the union budget.


Numerous factors are helping the market sentiment – positive corporate results, preparation for the mega vaccination drive across the country, and overall business looking good in March.


Corporate workplaces are asking their employees to work from office multiple times a week, a sign that a hybrid model will be functional in the interim.



Team

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Scaling new heights

Hi All!


Markets continued their upward streak in February 2021 to exceed the 52,000 mark buoyed by the union budget.


Numerous factors are helping the market sentiment – positive corporate results, preparation for the mega vaccination drive across the country, and overall business looking good in March.


Corporate workplaces are asking their employees to work from office multiple times a week, a sign that a hybrid model will be functional in the interim.



Team

Cover Story

Hyderabad airport recovers 66% of domestic traffic in January 2021

Hyderabad's Rajiv Gandhi International Airport (RDIA) is ranked as the world's 3rd fastest-growing airport in the category of 15 million passengers. With a steady increase in the number of passengers and air traffic, RGIA is leading the revival of the aviation sector in India post the nationwide lockdown.

Domestic air traffic recovery was also the fastest for Hyderabad Airport. The number of flights plying to and from Hyderabad airport has also recovered 71.45% - 328 flights per day in January 2021, as compared to 459 flights per day in January 2020.

Vikram Hemdev, COO – Laqshya Hyderabad Airport Media Pvt Ltd (LHAMPL) said, “Hyderabad is where all the action is taking place. It has emerged as the world’s most dynamic city (dethroning Bengaluru) by claiming the top spot in the JLL City Momentum Index (CMI) 2020, a global ranking of cities. It is ranked as the best city to live and work in India; the second home to the world’s top tech giants; powering an innovation ecosystem, promoting clean energy, sustainability & a quick transition to EV, thanks to the bold reforms and proactive policies.”

Stories from India

India is the 2nd fastest growing market in top 10 countries; to be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY: Business Insider

According to GroupM's TYNY report, India is likely to regain its 9th rank this yearRead More

India is the 2nd fastest growing market in top 10 countries; to be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY: Business Insider

According to GroupM's TYNY report, India is likely to regain its 9th rank this yearRead More

Covid-19: Opportunities, challenges and growth for the ed-tech sector: Hindustan Times

The widening gap between the haves and have-nots, and the lack of affordable access to quality teachers, rank high among the challenges faced online or offline in the education space Read More

Covid-19: Opportunities, challenges and growth for the ed-tech sector: Hindustan Times

The widening gap between the haves and have-nots, and the lack of affordable access to quality teachers, rank high among the challenges faced online or offline in the education space Read More

Revolutionizing the Health and Wellness sector: Trends to Watch out for in 2021: BW Disrupt

Particularly in 2020, there have been numerous trends that have emerged and transformed the health and wellness sector. Read More

Revolutionizing the Health and Wellness sector: Trends to Watch out for in 2021: BW Disrupt

Particularly in 2020, there have been numerous trends that have emerged and transformed the health and wellness sector. Read More

Maruti Suzuki True Value sales cross 40 lakh: Highest organised used car sales in India: Financial Express

Maruti Suzuki True Value sells used cars only after a 376 check quality evaluation, refurbishment and certification process. Read More

Maruti Suzuki True Value sales cross 40 lakh: Highest organised used car sales in India: Financial Express

Maruti Suzuki True Value sells used cars only after a 376 check quality evaluation, refurbishment and certification process. Read More

Why 2021 is the year of more marketing than ever before? Financial Express

The significant shifts in consumer behaviour and spending, and sudden acceleration in technology adoption have paved the way for new trends in the upcoming year Read More

Why 2021 is the year of more marketing than ever before? Financial Express

The significant shifts in consumer behaviour and spending, and sudden acceleration in technology adoption have paved the way for new trends in the upcoming year Read More

Xiaomi is #3 smartphone brand globally, Redmi Note series reaches 200 million units shipped: GSM Arena

While the Mi 11 was the star attraction of today’s event, Xiaomi used to opportunity to report it’s progress so far. Read More

Xiaomi is #3 smartphone brand globally, Redmi Note series reaches 200 million units shipped: GSM Arena

While the Mi 11 was the star attraction of today’s event, Xiaomi used to opportunity to report it’s progress so far. Read More

OTT war in India becomes intense in 2021: ET

Netflix, Amazon Prime Video and Disney+ have competition. Even as these established players expand their presence in the Indian market through innovations in content and strategy, Read More

OTT war in India becomes intense in 2021: ET

Netflix, Amazon Prime Video and Disney+ have competition. Even as these established players expand their presence in the Indian market through innovations in content and strategy, Read More

Benetton India plans to step up presence in footwear and innerwear segments: The Hindu

CEO expresses optimism for growth; brand to add 30-40 new stores After the apparel segment witnessed a challenging year due to the pandemic, Read More

Benetton India plans to step up presence in footwear and innerwear segments: The Hindu

CEO expresses optimism for growth; brand to add 30-40 new stores After the apparel segment witnessed a challenging year due to the pandemic,Read More

Global Study by Oracle and Farnoosh Torabi: 83% of Indians trust robots more than humans to manage finance: ET

Research shows growing confidence among consumers and business leaders that robots handle finance tasks better than people Read More

Global Study by Oracle and Farnoosh Torabi: 83% of Indians trust robots more than humans to manage finance: ET

Research shows growing confidence among consumers and business leaders that robots handle finance tasks better than peopleRead More

Top 100 real estate projects in Mumbai witnessed sales worth Rs 25,000 Cr in CY 2020: Money Control

Majority of the top projects are from Lower Parel, Worli, with sales of more than Rs 9,000 crore. Read More

Top 100 real estate projects in Mumbai witnessed sales worth Rs 25,000 Cr in CY 2020: Money Control

Majority of the top projects are from Lower Parel, Worli, with sales of more than Rs 9,000 crore. Read More

Diamonds to regain pre-pandemic sparkle in 2022-2024: The Hindu

Diamonds to regain pre-pandemic sparkle in 2022-2024: The Hindu with China leading the way, a report commissioned by the Antwerp World Diamond Centre predicted. Read More

Diamonds to regain pre-pandemic sparkle in 2022-2024: The Hindu

Diamonds to regain pre-pandemic sparkle in 2022-2024: The Hindu with China leading the way, a report commissioned by the Antwerp World Diamond Centre predicted. Read More

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Stories From The World

OAAA & Harris Poll Consumer Research shows Heightened Receptivity to Out of Home Messaging, Especially in Big Urban Areas: PR Newswire

OAAA & Harris Poll Data Indicates that Increases in Commuting,Read More

OAAA & Harris Poll Consumer Research shows Heightened Receptivity to Out of Home Messaging, Especially in Big Urban Areas: PR Newswire

OAAA & Harris Poll Data Indicates that Increases in Commuting, Read More

Study: 6 Consumer Habits That Will Boost OOH Impact in 2021: Ad Week

Consumers in large cities appear to want a break from their digital devices during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. Read More

Study: 6 Consumer Habits That Will Boost OOH Impact in 2021: Ad Week

Consumers in large cities appear to want a break from their digital devices during the pandemic, a feeling that may allow out-of-home advertising to continue thriving in 2021. Read More

Millennials are changing the Luxury Real Estate market: Bloomberg Quint

(Bloomberg Businessweek) -- In sharp contrast to the “slacker” stereotype that has defined their generation, millennials aren’t living in parents’ basements. They’re buying multimillion-dollar homes. Read More

Millennials are changing the Luxury Real Estate market: Bloomberg Quint

(Bloomberg Businessweek) -- In sharp contrast to the “slacker” stereotype that has defined their generation, millennials aren’t living in parents’ basements. They’re buying multimillion-dollar homes. Read More

Other Headlines

  1. Ambuja Cements has developed Kawach a water repellent cement that also reduces carbon emissions by 33% that was launched online due to the pandemic
  2. Green Premium is the term used by Bill Gates in his latest book for the extra cost or investment required to choose a technology or alternative that is less polluting and more appropriate to fight climate change
  3. On March 31st 2021, Tata Consumer will replace GAIL in the NSE-50 (Nifty)
  4. Bengaluru city, with a million plus population has topped the 2020’s Ease of Living Index that was released by the Ministry of Housing & Urban Affairs.
  5. Marico will be launching instant noodles in direct competition to Maggi with the brand name Saffola
  6. MathWorks recently partnered with Atal Innovation Mission (AIM) & NITI Aayog to strengthen the Deep-tech start-up ecosystem of India

Laqshya Group Campaigns

During the month of February 2021, Laqshya executed campaigns for brands such as Mahindra Alcove, Tata Safari, VIVO, Apple, Union Bank, Wadhwa Orchard, Botanika, Kajaria, Aparna, NMDC, Mass Mutual, Malabar Gold & Diamonds, SMR

“Yesterday is gone. Tomorrow has not yet come. We have only today. Let us begin.”

― Mother Teresa

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Editors: Harshaal Deoruckhkar and Liyasha Sanghvi