February 2023

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As we enter 2023, the outlook for the Indian business landscape remains highly optimistic, with many sectors poised for growth and expansion. One of the industries that is particularly worth watching this year is outdoor advertising, which is poised to play a significant role in driving growth and shaping the future of the business world in India.


One of the key drivers of growth in the outdoor advertising industry is the increasing focus on digitization and technology. With more and more consumers relying on digital platforms for their daily needs, businesses are looking for ways to reach them where they are, and outdoor advertising is proving to be an increasingly popular choice. This has led to a surge in the use of digital billboards, as well as new innovations such as augmented reality and interactive installations, which are helping companies to connect with customers in new and innovative ways.


Another factor contributing to the growth of the outdoor advertising industry is the increasing focus on sustainability. With consumers becoming more conscious of the impact that their purchasing decisions have on the environment, businesses are looking for ways to reduce their carbon footprint and reduce waste. This has led to a rise in the use of eco-friendly materials and more sustainable advertising methods, such as LED lighting and energy-efficient displays.


Finally, the growth of the outdoor advertising industry is being driven by the increasing demand for brand building and engagement. With the business landscape becoming increasingly competitive, companies are looking for new and innovative ways to build their brand and connect with customers. Outdoor advertising provides a highly visible platform for businesses to showcase their brand and connect with customers and is proving to be an effective way for companies to differentiate themselves and build their brand equity.


In conclusion, the outlook for the outdoor advertising industry in India is highly positive, with a range of factors contributing to its growth and expansion. Whether through digitization and technology, sustainability, or brand building, outdoor advertising is poised to play a significant role in shaping the future of the Indian business landscape in 2023 and beyond.



Best wishes,


Laqshya Media Group

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Back to Business!


As we enter 2023, the outlook for the Indian business landscape remains highly optimistic, with many sectors poised for growth and expansion. One of the industries that is particularly worth watching this year is outdoor advertising, which is poised to play a significant role in driving growth and shaping the future of the business world in India.


One of the key drivers of growth in the outdoor advertising industry is the increasing focus on digitization and technology. With more and more consumers relying on digital platforms for their daily needs, businesses are looking for ways to reach them where they are, and outdoor advertising is proving to be an increasingly popular choice. This has led to a surge in the use of digital billboards, as well as new innovations such as augmented reality and interactive installations, which are helping companies to connect with customers in new and innovative ways.


Another factor contributing to the growth of the outdoor advertising industry is the increasing focus on sustainability. With consumers becoming more conscious of the impact that their purchasing decisions have on the environment, businesses are looking for ways to reduce their carbon footprint and reduce waste. This has led to a rise in the use of eco-friendly materials and more sustainable advertising methods, such as LED lighting and energy-efficient displays.


Finally, the growth of the outdoor advertising industry is being driven by the increasing demand for brand building and engagement. With the business landscape becoming increasingly competitive, companies are looking for new and innovative ways to build their brand and connect with customers. Outdoor advertising provides a highly visible platform for businesses to showcase their brand and connect with customers and is proving to be an effective way for companies to differentiate themselves and build their brand equity.


In conclusion, the outlook for the outdoor advertising industry in India is highly positive, with a range of factors contributing to its growth and expansion. Whether through digitization and technology, sustainability, or brand building, outdoor advertising is poised to play a significant role in shaping the future of the Indian business landscape in 2023 and beyond.



Best wishes,


Laqshya Media Group

Cover Story

Non-metro OOH markets have the potential to attract higher ad spends

OOH advertising has been predominantly urban-centric but as the non-metro and rural markets grow, advertising categories like FMCG and micro-finance are increasingly looking to step up their OOH ad spends in those markets. Stating this in a panel discussion on ‘The Southern Advantage’ at the South India Talks OOH conference held in Bengaluru on January 20, 2023.

FMCG brands in particular have a sharp focus on the southern markets, said Shalini Sankar, National Head – Business Development, Laqshya Media Group, while pointing out that as a greater number of working professionals fanned out to the Tier 2 cities in the Covid period and started to work in hybrid environments, the FMCG demand also got an even spread across more cities, and that meant the FMCG brands would also expand their reach across more non-metro cities. As such, FMCG brands tend to focus a lot more on women as TGs. As the southern states have a higher percentage of working women, the FMCG brands have HAD a greater reason to step up their visibility in those markets.

Retail and startups are among the other major advertising categories in the southern region, said Shalini, while also stating that often times availability of media is a constraint in many of the non-metro markets even as brands are looking to build their presence in cities and sub-regions like Hubbali-Dharwad, Mysuru, Rest of Tamil Nadu (ROTN), etc.

Indian Marketing News

The advertising industry in India to grow by 15.07% by the end of 2024,

The ‘Creator Economy’ was born as Influencers soon emerged as creators of custom content for brands that met their marketing. Read More

The advertising industry in India to grow by 15.07% by the end of 2024,

The ‘Creator Economy’ was born as Influencers soon emerged as creators of custom content for brands that met their marketing. Read More

How marketing is changing in a world that is becoming more and more digital

Effective marketing can help a company build a strong brand, attract new customers, Read More

How marketing is changing in a world that is becoming more and more digital

Effective marketing can help a company build a strong brand, attract new customers, Read More

India versus Bharat: Marketers deliberate on the art of marketing

Divided into two parts, the first part of the story discusses the need to pay attention to marketing a product differently to India and Bharat and what is the Bharat-India divide. Read More

India versus Bharat: Marketers deliberate on the art of marketing

Divided into two parts, the first part of the story discusses the need to pay attention to marketing a product differently to India and Bharat and what is the Bharat-India divide. Read More

Organic Content Marketing has become a preferred choice in the post-pandemic VUCA world!

That said, only about 29% of the respondents consider their organizations successful with their content marketing skills.  Read More

Organic Content Marketing has become a preferred choice in the post-pandemic VUCA world!

That said, only about 29% of the respondents consider their organizations successful with their content marketing skills.  Read More

PUMA ropes in Indian cricket captain Harmanpreet Kaur as ambassador

Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri Read More

PUMA ropes in Indian cricket captain Harmanpreet Kaur as ambassador

Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri Read More

Backed by tech, consumer interaction with brands and purchases will see significant changes in 2023

Over the next few years, we can expect to see a shift from live-agent assisted voice to AI-driven voice responses on IVRs in customer support. Read More

Backed by tech, consumer interaction with brands and purchases will see significant changes in 2023

Over the next few years, we can expect to see a shift from live-agent assisted voice to AI-driven voice responses on IVRs in customer support. Read More

Disney Star to launch its metaverse platform called Starverse

Disney Star, as per The Economic Times, will roll out Starverse, its metaverse platform, at a time which coincides with the launch of the IPL 2023. Read More

Disney Star to launch its metaverse platform called Starverse

Disney Star, as per The Economic Times, will roll out Starverse, its metaverse platform, at a time which coincides with the launch of the IPL 2023. Read More

Titan Q3 Preview: Profit to grow in double digits, outlook for international business eyed

Backed by the healthy consumer demand during the festive season, the company saw a 12% on-year growth in combined sales in the standalone business.Read More

Titan Q3 Preview: Profit to grow in double digits, outlook for international business eyed

Backed by the healthy consumer demand during the festive season, the company saw a 12% on-year growth in combined sales in the standalone business.Read More

Global Marketing News

Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in 2022,

Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, Read More

Global Digital Out-of-Home Ad Spend Grew at Accelerated 24.9% in 2022

Global digital out-of-home (DOOH) media spending, including digital place-based networks and digital billboards & signage, Read More

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

PepsiCo’s new Starry beverage brand has been named the official soft drink of the NBA, WNBA and NBA G League in North America, Read More

PepsiCo’s new Starry brand named official soft drink of NBA, WNBA

PepsiCo’s new Starry beverage brand has been named the official soft drink of the NBA, WNBA and NBA G League in North America, Read More

Google joins tech peers in touting AI as balm to advertising woes

Alphabet’s revenue grew just 1% in the fourth quarter to reach $76 billion, capping off a tough year for the Google owner, Read More

Google joins tech peers in touting AI as balm to advertising woes

Alphabet’s revenue grew just 1% in the fourth quarter to reach $76 billion, capping off a tough year for the Google owner, Read More

Brands make slow progress in tackling ethnicity pay gap

With an ethnicity pay gap of 10.3%, marketing has work to do to prove it’s a career of choice for diverse talent. Read More

Brands make slow progress in tackling ethnicity pay gap

With an ethnicity pay gap of 10.3%, marketing has work to do to prove it’s a career of choice for diverse talent. Read More

GBuzzFeed to Use ChatGPT Creator OpenAI to Help Create Quizzes and Other Content

ChatGPT, OpenAI’s new artificially intelligent chatbot, can write essays on complex topics. WSJ’s Joanna Stern went back to high school AP Literature for a day Read More

BuzzFeed to Use ChatGPT Creator OpenAI to Help Create Quizzes and Other Content

ChatGPT, OpenAI’s new artificially intelligent chatbot, can write essays on complex topics. WSJ’s Joanna Stern went back to high school AP Literature for a day Read More

Trivia

  1. RattanIndia Enterprises has acquired the EV motorcycle maker Revolt.
  2. Tata Technologies will soon come out with an IPO. This company is a subsidiary of Tata Motors.
  3. ITC has acquired 100% in Sproutlife Foods. This company is known for the brand Yoga Bar.
  4. ‘Nidhi Aapke Nikat’ is an outreach programme of EPFO institution.
  5. Steelbird company has launched the first Made-in-India helmet to meet Europe’s ECE 22.06 standard.
  6. Amazon is launching its Prime Air, a private cargo service in India. India will be the only country outside of US and Europe. Quikjet air carrier will be providing the planes for this service.
  7. Chinais the largest market for Electric Vehicles in the world now. 7 out of every 10 EVs sold in the world are sold in this country.
  8. Indian Oil Corporation has started exports of aviation gasoline for the first time in India.
  9. IDFC First Bank has recently partnered with ToneTag to launch the Central Bank Digital Currency (CBDC) Payment.
  10. Garden Reach Shipbuilders and Engineers (GRSE) Limited has recently signed an MoU with the Rolls Royce Solutions of Germany to manufacture Rolls Royce Marine Diesel Engines in India.

Laqshya Media Group Campaigns

During the month of January 2023, Laqshya Media Group executed various prominent campaigns for Godrej Capital, Maruti Suzuki (Jimny, Fronx, Driving School), Queen’s University Belfast, MTR, Yamaha FZX, Titan Edge, Nissan Magnite, Pernod Ricard, Gujarat Titans, Jeep (Grand Cherokee), Lotus 365, Santoor, Ujjivan Small Finance Bank, Tanishq, Mia by Tanishq, TVS Motors, Royal College of Arts London, Diageo and Tata Realty.

“Not everything that is faced can be changed. But nothing can be changed until it is faced”.

— James Baldwin

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Editorial team: Yuvrraj Agarwaal and Aachal Shah