January 2022

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

To New beginnings!

Hi there!


Wishing you and your families a Happy Harvest festival 2022.


Yes, it’s 2022 already, and so is the third wave (unfortunately). It’s taken time to reach Indian shores; recent reports suggest that India will peak soon, which is a positive but we certainly need to be mindful in the interim.


On the positive front, the Sensex has bounced back in the 60,000+ levels, helped by good third quarter results of NIFTY heavyweights – TCS, Infosys, HCL Tech and others like HDFC that are expected soon, besides others. Key players like Maruti Suzuki and Hero Moto Corp are gradually reclaiming earlier levels, after a subdued 2021. The resurgence of automotive players will kick start the economic cycle in more ways than one.


So, let’s wear our masks carefully, and be safe. Here’s wishing you and your families a safe and successful 2022!



Best wishes


Team Laqshya

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

To New beginnings!

Hi there!


Wishing you and your families a Happy Harvest festival 2022.


Yes, it’s 2022 already, and so is the third wave (unfortunately). It’s taken time to reach Indian shores; recent reports suggest that India will peak soon, which is a positive but we certainly need to be mindful in the interim.


On the positive front, the Sensex has bounced back in the 60,000+ levels, helped by good third quarter results of NIFTY heavyweights – TCS, Infosys, HCL Tech and others like HDFC that are expected soon, besides others. Key players like Maruti Suzuki and Hero Moto Corp are gradually reclaiming earlier levels, after a subdued 2021. The resurgence of automotive players will kick start the economic cycle in more ways than one.


So, let’s wear our masks carefully, and be safe. Here’s wishing you and your families a safe and successful 2022!



Best wishes


Team Laqshya

Cover Story

According to Atul Shrivastava, Group CEO Laqshya Media Group, 2022 will be one of the defining years for both OOH and Experiential media. Needless to add, this is apropos the challenges that were 2020 and 2021.



The application of technology and analytics will be the primary trend that we shall hope to see for both the verticals. However, important to point out that it will be the intelligent application of technology that will separate the men from the boys.

Convergence between OOH and digital media will make its presence felt in India – and help OOH garner a larger, a more significant share of marketing spends, and indeed a more serious share of the brand managers’ mindspace.

Experiential marketing must go/will go far beyond physicality and capitalise on the brilliant ideas and experiences that our agencies can conceive – and again receive the attention that it truly deserves.

Overall, we hope that India becomes more democratic in its marketing processes – look at wider audiences and increases her per capita advertising spend – which lags significantly behind the more developed markets.

Indian Marketing News

India's auto component manufacturing industry grew 65% during H1 2021

Automotive Component Manufacturers Association of India (ACMA), the apex body representing India's auto Read More

India's auto component manufacturing industry grew 65% during H1 2021

Automotive Component Manufacturers Association of India (ACMA), the apex body representing India's auto Read More

Indian shares rise as banking and auto stocks boost

Indian shares were boosted by banking and auto stocks on Monday, even as a persistent spike in new coronavirus cases weighed on investor sentiment. Read More

Indian shares rise as banking and auto stocks boost

Indian shares were boosted by banking and auto stocks on Monday, even as a persistent spike in new coronavirus cases weighed on investor sentiment. Read More

Indian residential real estate – Highlights of 2021

We entered 2021 with caution and anxiety as the pandemic was still raging across the world – and the situation in India was no different. Read More

Indian residential real estate – Highlights of 2021

We entered 2021 with caution and anxiety as the pandemic was still raging across the world – and the situation in India was no different. Read More

ŠKODA AUTO India Celebrates 20 Years in India at 10,942 ft Above Sea Level

Mumbai: ŠKODA AUTO India has Celebrated its 20 Years of operations in India with an activation like no other, on a never-seen-before canvas – Read More

ŠKODA AUTO India Celebrates 20 Years in India at 10,942 ft Above Sea Level

Mumbai: ŠKODA AUTO India has Celebrated its 20 Years of operations in India with an activation like no other, on a never-seen-before canvas – Read More

Where the Indian OTT industry is headed in 2022

After 2020 we had hoped that 2021 would bring us some respite from the pandemic. However, things were challenging for a large part of the year.Read More

Where the Indian OTT industry is headed in 2022

After 2020 we had hoped that 2021 would bring us some respite from the pandemic. However, things were challenging for a large part of the year.Read More

India's property market to witness strong bounce back: Shishir Baijal CMD Knight Frank India

India is expected to witness a strong bounce back of demand across residential, commercial and warehousing segments provided the Omicron spread Read More

India's property market to witness strong bounce back: Shishir Baijal CMD Knight Frank India

India is expected to witness a strong bounce back of demand across residential, commercial and warehousing segments Read More

Internet most preferred medium for seeking news while 53% still engage with Television: Axis My India Report

Axis My India released its latest India Consumer Sentiment Index (CSI) report which was compiled after surveying over 10563 people, Read More

Internet most preferred medium for seeking news while 53% still engage with Television: Axis My India Report

Axis My India released its latest India Consumer Sentiment Index (CSI) report which was compiled after surveying over 10563 people, Read More

Guess which OTT platform in India has the most subscriptions now?

One of the major reasons for the spread of OTT globally is its ease of use. All you require is a high-speed Internet connection and a supported device. Read More

Guess which OTT platform in India has the most subscriptions now?

One of the major reasons for the spread of OTT globally is its ease of use. All you require is a high-speed Internet connection and a supported device. Read More

Trends that will define OOH advertising and experiential marketing in 2022

Out of Home (OOH) advertising is getting a shot in the arm with brands increasing thrust on tier-II and tier-III cities. Read More

Trends that will define OOH advertising and experiential marketing in 2022

Out of Home (OOH) advertising is getting a shot in the arm with brands increasing thrust on tier-II and tier-III cities. Read More

View More

View Less

Global Marketing News

World Media Group: what does 2022 hold for media and marketing?

2021 has been a transition year and while many of us hoped there would be time to reflect, we moved instead into a period of frantic activity. Read More

World Media Group: what does 2022 hold for media and marketing?

2021 has been a transition year and while many of us hoped there would be time to reflect, we moved instead into a period of frantic activity. Read More

12 Digital Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your marketing plan of attack for the year ahead? Want to know the digital trends that could affect your campaigns? Read More

12 Digital Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your marketing plan of attack for the year ahead? Want to know the digital trends that could affect your campaigns? Read More

Digital advertising is not a two-horse race between Google and Facebook: Daryl Lee

In what way will this pandemic fundamentally change the advertising and marketing ecosystem? Read More

Digital advertising is not a two-horse race between Google and Facebook: Daryl Lee

In what way will this pandemic fundamentally change the advertising and marketing ecosystem? Read More

Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Read More

Twelve Digital Marketing Trends For 2022 And How To Take Advantage Of Them

Digital marketing is always changing and evolving, but 2022 will likely hold some dramatic changes. Read More

10 Trends For Digital Marketing In 2022

Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts: Read More

10 Trends For Digital Marketing In 2022

Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts: Read More

Trivia

  1. Aditya Birla Retail has the Indian and South East Asian distribution and manufacturing rights for the Reebok sports brand
  2. Mahindra has become the leader in this small but fast growing niche with its Treo and Alfa models of Electric three wheelers
  3. Elon Musk has been named the Time Magazine Person of the year for 2021
  4. Foxconn, a global electronics manufacturer is doing an IPO of its Indian subsidiary Bharat FIH
  5. HSBC Mutual Fund has acquired the AMC business of L&T Mutual Fund
  6. Italy has been voted as the country of the year 2021 by its network of global correspondents as per The Economist
  7. Shopsy is Flipkart’s social commerce platform that allows individuals to sell grocery and other items to their friends and family using an app and earn a commission.
  8. Vinod Kannan replaces Leslie Thng for CEO at Vistara airlines

Laqshya Media Group Campaigns

“Success is not obtained overnight. It comes in installments; you get a little bit today, a little bit tomorrow until the whole package is given out. The day you procrastinate, you lose that day's success.”

― Israelmore Ayivor

Follow Us

Editors: Harshaal Deoruckhkar and Pragya Malkani