July 2023

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India's Tech Boom: Fuelling Innovation and Growth

Hi all,

India's tech sector is experiencing remarkable growth, with the industry recording a 15.5% increase to reach $227 billion in revenue in 2022. This growth is driven by various factors, including digital adoption, government policies, and innovation. India is home to 108 unicorns and recorded a total of 240 merger and acquisition deals, reaching an all-time high of $148 billion. The AI market in India reached USD 680.1 million in 2022 and is expected to reach USD 3,935.5 million by 2028.

The U.S.-India Initiative on Critical and Emerging Technology (iCET) aims to deepen the strategic technology partnership between the two countries. India's IT services industry accounted for 51.8% of the AI market share and the country aims to grow the ICT sector to $1 trillion by 2025, or 20% of GDP.

In conclusion, India's booming tech sector offers a wealth of opportunities for innovation, economic growth, and job creation. As the country continues to invest in cutting-edge technologies and nurture its talent pool, it is poised to become a global powerhouse in the technology industry.

Best wishes,

Laqshya Media Group

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

India's Tech Boom: Fuelling Innovation and Growth

Hi all,

Best wishes,

Laqshya Media Group

Cover Story

Varun Dhawan and Mahesh Babu star in Laqshya Media Group's multilingual OOH campaign

A new multilingual campaign has been launched, featuring the esteemed Varun Dhawan and the renowned Mahesh Babu. The campaign aims to captivate audiences in Hindi, Marathi, Oriya, Gujarati, and Kannada-speaking markets, showcasing the charismatic presence of Varun Dhawan and the enthralling performances of Mahesh Babu.

Strategically designed and meticulously executed, this ongoing 10-week campaign, encompassing all high-impact OOH sites, showcases the innovative prowess of Laqshya Media Group through their impactful 3D creative.

The campaign has been intricately tailored to effectively engage Santoor's target audience across multiple markets and languages. Spanning 100+ towns in Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Maharashtra, Orissa, Gujarat, and Karnataka, the campaign strategically positions Billboards, Unipoles, and various other mediums at key touchpoints to ensure maximum visibility and impact.

Amarjeet Hudda, COO, of Laqshya Solutions, said, “At Laqshya Media Group, we are committed to establishing strong partnerships with brands that embody innovation and excellence. The collaboration with Wipro is a true honor for us, and we take great pride in delivering our dynamic and contextually relevant regional content to empower the brand Santoor. Leveraging our exceptional creative capabilities, we are executing a highly impactful multilingual campaign across eight states, amplifying Santoor's unique selling proposition. With an extensive reach spanning 100+ towns and massive urban and semi-urban areas coverage, we strive to deliver exceptional results exceeding every campaign's expectation.”

Indian Marketing News

FMCG industry to witness 'significant growth' in FY24, says Jyothy Labs

Jyothy Labs expects significant growth in the fast-moving consumer goods (FMCG) sector in FY24 as the rural demand improves and inflation begins to moderate, with the urban demand remaining steady. Read More

FMCG industry to witness 'significant growth' in FY24, says Jyothy Labs

Big offline mobile retailers eyeing ONDC storefronts

A pan-India retailer association met top ONDC officials to understand how the platform works, and how they could be a part of it. Read More

Big offline mobile retailers eyeing ONDC storefronts

A pan-India retailer association met top ONDC officials to understand how the platform works, and how they could be a part of it. Read More

McDonald's partners with Coca-Cola India to launch global Mixology platform in India

McDonald's has introduced new non-alcoholic beverages 'Masala Pop X Coke' and 'Chilli Guava X Sprite for Indian customers Read More

McDonald's partners with Coca-Cola India to launch global Mixology platform in India

McDonald's has introduced new non-alcoholic beverages 'Masala Pop X Coke' and 'Chilli Guava X Sprite for Indian customers Read More

India has only 4.5% of the world's AI professionals; AI talent crunch will get more acute: IIMA-BCG study

As per the study, top 500 Indian companies require one million hours of training in upskilling Read More

India has only 4.5% of the world's AI professionals; AI talent crunch will get more acute: IIMA-BCG study

As per the study, top 500 Indian companies require one million hours of training in upskilling Read More

McCann gets Air India's advertising & marketing mandate

EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, Read More

McCann gets Air India's advertising & marketing mandate

EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, Read More

Indian brands have doubled their spending on influencer marketing in a year

More than a third of Indian brands have doubled their budget for social media influencers over the past year. Such is the obsession with Read More

Indian brands have doubled their spending on influencer marketing in a year

More than a third of Indian brands have doubled their budget for social media influencers over the past year. Such is the obsession with Read More

Multiplex vs OTT: How one trip to a multiplex can cost more than a year's OTT subscription

With the release of highly anticipated movies like Mission: Impossible—Dead Reckoning Part One, ticket prices in multiplexes, Read More

Multiplex vs OTT: How one trip to a multiplex can cost more than a year's OTT subscription

With the release of highly anticipated movies like Mission: Impossible—Dead Reckoning Part One, ticket prices in multiplexes, Read More

Global Marketing News

Nike launches virtual gaming experience 'Airphoria'in Fortnite

Digital rendering of Nike's metaverse experience,"Airphoria." In partnership with Fortnite, the athletic company launched its virtual world using Epic Games Unreal Editor for Fortnite tool. Courtesy of Nike Read More

Nike launches virtual gaming experience 'Airphoria'in Fortnite

Global advertising forecasted to grow 6.9% next year

The global advertising market will continue to grow with adspend growth 2024 forecasted to reach 6.9% and 4.8% in 2025 accounting for nearly Read More

Global advertising forecasted to grow 6.9% next year

The global advertising market will continue to grow with adspend growth 2024 forecasted to reach 6.9% and 4.8% in 2025 accounting for nearly Read More

Google launches AI-powered advertiser features in push for automation

June 14 (Reuters) - Alphabet's Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the Read More

Google launches AI-powered advertiser features in push for automation

June 14 (Reuters) - Alphabet's Google said on Wednesday it is launching two new artificial intelligence-powered features for advertisers that will automatically find the Read More

Trivia

MRF stock became the first stock ever to be traded in the stock exchange at a 6-figure price, i.e., over Rs 1,00,000.
Harley Davidson has partnered with Hero MotoCorp to launch a premium lifestyle bike in India that will compete with Royal Enfield.
After a large order from Air India, IndiGo has placed an even larger order with Airbus. IndiGo has ordered 500 Airbus A-320neo family planes.
Rolls Royce has launched its first all-electric vehicle in South Korea. The model is called the Spectre.
A WHO body will soon label Aspertame as carcinogenic, a sweetener and sugar substitute commonly used in foods.
SMFG Grihashakti is the new name of Fullerton India Home Finance Co.
PM Modi has collaborated with Indian American singer Falu (Falguni Shah) on a special song. It will promote the Millets.
Millionaires from countries like China, India, UK, and Russia are migrating to other countries. A large number of millionaires were attracted to the United Arab Emirates in 2022.

Laqshya Media Group Campaigns

During the month of June 2023, Laqshya Media Group executed various prominent campaigns for Santoor, Nirapara, Godrej Forest Grove, Chandrika, Hyundai Verna, Maruti Jimny, Hyundai Exter, Godrej Hillside, Citroen, Zee Sarthak, Zee Keralam, DMart, Softouch, Jupiter 125, The Sleep Company, 1OTT, Yamaha, Tanishq Gold Exchange, Omega, JSW Paints, Kalyan Jewellers, HSBC, Concept Medical, Licious, Jockey, Sony LIV, Tasva, Fastrack, Acko, Vasavi Group, Nissan Magnite, and Northeast Global Investor Summit.