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CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
India's Moment to Shine-And
Soar
India's marketing and media
landscape is evolving faster
than ever — and the world is
watching. From Google's latest
AI tools built just for Indian
advertisers to the growing
power of social media in
influencing purchase
decisions, it's clear that
this is India's moment to
shine.
What's even more exciting is
the rural shift. Brands like
Perfetti Van Melle and Maruti
Suzuki are finding innovative
ways to connect with audiences
beyond the metros — using
local languages, mobile-based
outreach, and relatable
content. These aren't just
experiments; they are turning
into success stories that
prove India's growth lies not
just in its cities, but in its
villages and small towns too.
Globally, the focus is on
doing more with less — and
influencer marketing is
gaining ground as brands seek
more direct, authentic
connections. As this balance
between tech and touch grows,
the role of smart OOH —
especially regional and
hyperlocal — becomes even more
critical.
At Laqshya Media Group, we
remain committed to helping
brands navigate this dynamic
space with creativity,
precision, and purpose.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group 
|
|
|
CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
India's Moment to Shine-And
Soar
|
|
|
India's marketing and media
landscape is evolving faster
than ever — and the world is
watching. From Google's latest
AI tools built just for Indian
advertisers to the growing
power of social media in
influencing purchase
decisions, it's clear that
this is India's moment to
shine.
What's even more exciting is
the rural shift. Brands like
Perfetti Van Melle and Maruti
Suzuki are finding innovative
ways to connect with audiences
beyond the metros — using
local languages, mobile-based
outreach, and relatable
content. These aren't just
experiments; they are turning
into success stories that
prove India's growth lies not
just in its cities, but in its
villages and small towns too.
Globally, the focus is on
doing more with less — and
influencer marketing is
gaining ground as brands seek
more direct, authentic
connections. As this balance
between tech and touch grows,
the role of smart OOH —
especially regional and
hyperlocal — becomes even more
critical.
At Laqshya Media Group, we
remain committed to helping
brands navigate this dynamic
space with creativity,
precision, and purpose.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group
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How marketers are trying
to maximise the growth
potential of rural
markets
Just recently, Perfetti Van
Melle launched the Kaisi
Jeebh Laplapayi challenge
for its Centerfruit brand
targeting rural markets
where nearly 40% of the
households don't have access
to TV and 50% have no
internet connectivity. The
campaign enabled real-time
conversations in local
dialects through a simple
phone call using AI.
Last fiscal, automaker
Maruti Suzuki developed a
regional marketing strategy
that blended technology,
localisation and vernacular
content. Its efforts paid
off with a 15% retail growth
in rural areas, outpacing
urban markets, which saw a
2.5% growth in the festive
quarter of FY25, the company
said.
Despite such creative
marketing initiatives,
brands are often criticised
for prioritising urban
markets.
Atul Shrivastava, CEO,
Laqshya Media Group,
says that many brands often
treat rural marketing as an
afterthought or just a
seasonal push. “What brands
need is not just rural
reach, but impact which can
come through long-term focus
and not through one-off
activity,” says Shrivastava.
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Google launches AI-Powered ad
tools for Indian marketers
Google introduced AI-powered
advertising solutions at its
Marketing Live India event,
addressing the complex consumer
journey. Ads will appear in AI
Overviews for Indian users,
alongside creative tools
Read More
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Google launches AI-Powered ad
tools for Indian marketers
Google introduced AI-powered
advertising solutions at its
Marketing Live India event,
addressing the complex consumer
journey. Ads will appear in AI
Overviews for Indian users,
alongside creative tools
Read More
|
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India's advertising market
set for significant growth,
poised to enter top 10
globally by 2026:
Report
India's advertising market is
set for big growth. By 2026, it
may reach INR 1476 billion.
India could be among the top ten
advertising markets globally.
Digital advertising is leading
this expansion.
Read More
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Nearly 80% of Indian shoppers
discover new products via
social media: Meta
Influencers, Reels and messaging
offers are increasingly shaping
buying decisions, with
Meta-owned platforms playing a
key role in both online and
offline retail purchases
Read More
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India's influencer marketing
industry hits INR 3,600 cr in
2024, set to grow 25% in 2025:
Report
India's influencer marketing
industry is booming, reaching
INR 3,600 crore in 2024 and
projected to grow by 25 per cent
in 2025. Brands are prioritising
content quality and long-term
collaborations, with
macro-influencers currently
favored.
Read More
|
|
|
|
India's advertising market
set for significant growth,
poised to enter top 10
globally by 2026:
Report
India's advertising market is
set for big growth. By 2026, it
may reach INR 1476 billion.
India could be among the top ten
advertising markets globally.
Digital advertising is leading
this expansion.
Read More
|
|
|
|
Nearly 80% of Indian shoppers
discover new products via
social media: Meta
Influencers, Reels and messaging
offers are increasingly shaping
buying decisions, with
Meta-owned platforms playing a
key role in both online and
offline retail purchases
Read More
|
|
|
|
India's influencer marketing
industry hits INR 3,600 cr in
2024, set to grow 25% in 2025:
Report
India's influencer marketing
industry is booming, reaching
INR 3,600 crore in 2024 and
projected to grow by 25 per cent
in 2025. Brands are prioritising
content quality and long-term
collaborations, with
macro-influencers currently
favored.
Read More
|
|
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Colgate-Palmolive to bring
new global brands beyond oral
care to India
Colgate-Palmolive plans to
introduce global home and
personal care brands in India as
it focuses on premiumisation and
rural growth to boost market
share
Read More
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Colgate-Palmolive to bring
new global brands beyond oral
care to India
Colgate-Palmolive plans to
introduce global home and
personal care brands in India as
it focuses on premiumisation and
rural growth to boost market
share
Read More
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Mid-Year Global Advertising
Forecast Update: $1.08
Trillion in 2025 Ad Revenue
and 6% Growth
WPP has released its Mid-Year
Global Advertising Forecast for
2025. The report, which is part
of WPP's ongoing 'This Year Next
Year' (TYNY) series
Read More
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Influencer Marketing Gains
Ground as Global Ad Budgets
Tighten
Ashton Hall's morning routine
involves dunking his head in
iced Saratoga Spring Water. For
the company that sells the
bottled water — Hall's brand of
choice for drinking, brushing
his teeth and submerging himself
Read More
|
|
|
|
Mid-Year Global Advertising
Forecast Update: $1.08
Trillion in 2025 Ad Revenue
and 6% Growth
WPP has released its Mid-Year
Global Advertising Forecast for
2025. The report, which is part
of WPP's ongoing 'This Year Next
Year' (TYNY) series
Read More
|
|
|
|
Dove and Ogilvy's
Decades-Long 'Real Beauty'
Campaign Wins Creative
Strategy Grand Prix
On the fourth day of the 2025
Cannes Lions International
Festival of Creativity, Ogilvy
and Dove's longtime partnership
was recognized with a Grand Prix
in Creative Strategy
Read More
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Levi's and Converse top Pride
2025 brand rankings: Report
Levi's led the field with a
staggering 4,143% increase in
readership after unveiling its
“Meet You In The Park”
collection.
Read More
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Digital marketing spending in
the UK grew to £35.54 billion
in 2024, representing 44.5% of
all advertising spending.
Digital marketing is the
fastest-growing segment of the
advertising industry in the UK.
This is due to the increasing
adoption of digital devices and
the growing popularity of online
shopping.
Read More
|
|
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The Role of London Bus
Advertising in Local and
Global Branding
London's iconic red buses have
become far more than just a
means of transport; they're
mobile billboards that offer
unparalleled advertising
opportunities for brands seeking
to make their mark in one of the
world's most dynamic cities.
Read More
|
|
|
|
Influencer Marketing Gains
Ground as Global Ad Budgets
Tighten
Ashton Hall's morning routine
involves dunking his head in
iced Saratoga Spring Water. For
the company that sells the
bottled water — Hall's brand of
choice for drinking, brushing
his teeth and submerging himself
Read More
|
|
|
|
Dove and Ogilvy's
Decades-Long 'Real Beauty'
Campaign Wins Creative
Strategy Grand Prix
On the fourth day of the 2025
Cannes Lions International
Festival of Creativity, Ogilvy
and Dove's longtime partnership
was recognized with a Grand Prix
in Creative Strategy
Read More
|
|
|
|
Levi's and Converse top Pride
2025 brand rankings: Report
Levi's led the field with a
staggering 4,143% increase in
readership after unveiling its
“Meet You In The Park”
collection.
Read More
|
|
|
|
Digital marketing spending in
the UK grew to £35.54 billion
in 2024, representing 44.5% of
all advertising spending.
Digital marketing is the
fastest-growing segment of the
advertising industry in the UK.
This is due to the increasing
adoption of digital devices and
the growing popularity of online
shopping.
Read More
|
|
|
|
The Role of London Bus
Advertising in Local and
Global Branding
London's iconic red buses have
become far more than just a
means of transport; they're
mobile billboards that offer
unparalleled advertising
opportunities for brands seeking
to make their mark in one of the
world's most dynamic cities.
Read More
|
|
|
|
|
-
Orbiting Now reported that
about
12,952 satellites are
orbiting Earth, with 145
launched in 2025 so far.
-
Indore Municipal
Corporation (IMC)
in Madhya Pradesh launched
India's first digital house
address project.
-
The
Ministry of Power
launched the ADEETIE scheme to
boost industrial
competitiveness, jobs, and
climate action.
-
Google recently
launched the Agricultural
Monitoring and Event Detection
(AMED) Application Programming
Interface (API) to provide
crop and field activity data
across India.
-
European Union ministers
approved Bulgaria to
adopt the Euro from January 1,
2026, making it the 21st
member of the eurozone.
-
The
PARAKH Rashtriya Sarvekshan
Dissemination Portal
was launched to share open
data on student performance at
National and State levels.
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Laqshya Media Group Campaigns
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In June 2025, Laqshya Media
Group executed various
campaigns for
Allen Online, Jockey,
Yamaha, Titan, Tanishq,
Airtel, Department of
Tourism - Kerala, BMW,
Gillette, Kannappa Movie,
Netflix - Rana Naidu, Orissa
Tourism, Visa, Mr. Med,
Fortune Biryani Rice, Godrej
Properties, Nippon Mutual
Fund
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❮
❯
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"Whenever you see a
successful business, someone
once made a courageous
decision."
— Peter F. Drucker
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Editorial team : Yuvrraj
Agarwaal and Aachal Shah.
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