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CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
June So Far: A Story of Bold
Moves and Bright Ideas
We're nearly halfway through
June, and the momentum across
the OOH landscape shows no
signs of slowing down. This
month, we've already seen some
exciting breakthroughs—both in
our own work and across the
industry.
Our standout moment so far has
been the Defender - Portal
Campaign, executed in
partnership with Jaguar Land
Rover. Spread across India's
top cityscapes, the campaign
moved from snowfields to
desert dunes, bringing the
Defender's unmissable spirit
to life in two powerful
phases. With bold visuals
placed strategically in malls,
highways, and airports, it
wasn't just a campaign—it was
a moving experience for
audiences.
Beyond our own walls, the
marketing world is buzzing
with innovation. From Timex
doubling down on Gen Z with
₹60 crore in ad spends, to
KitKat helping youth “Snap to
Decide” with clever
interactive
storytelling—brands are
actively chasing relevance
with energy and creativity. At
the same time, DOOH continues
to redefine how we engage with
people in real-time, making
each screen smarter, sharper,
and more meaningful.
With so much happening
already, June is shaping up to
be a month of bold ideas and
deeper connections. Here's to
continuing this momentum—and
making every impression count.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group 
|
|
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CLICKTHRU
FOR STIMULATING STORIES
FROM
THE WORLD OF
MARKETING
June So Far: A Story of Bold
Moves and Bright Ideas
|
|
|
We're nearly halfway through
June, and the momentum across
the OOH landscape shows no
signs of slowing down. This
month, we've already seen some
exciting breakthroughs—both in
our own work and across the
industry.
Our standout moment so far has
been the Defender - Portal
Campaign, executed in
partnership with Jaguar Land
Rover. Spread across India's
top cityscapes, the campaign
moved from snowfields to
desert dunes, bringing the
Defender's unmissable spirit
to life in two powerful
phases. With bold visuals
placed strategically in malls,
highways, and airports, it
wasn't just a campaign—it was
a moving experience for
audiences.
Beyond our own walls, the
marketing world is buzzing
with innovation. From Timex
doubling down on Gen Z with
₹60 crore in ad spends, to
KitKat helping youth “Snap to
Decide” with clever
interactive
storytelling—brands are
actively chasing relevance
with energy and creativity. At
the same time, DOOH continues
to redefine how we engage with
people in real-time, making
each screen smarter, sharper,
and more meaningful.
With so much happening
already, June is shaping up to
be a month of bold ideas and
deeper connections. Here's to
continuing this momentum—and
making every impression count.
Best wishes,
Yuvrraj Agarwaal
Chief Strategy Officer,
Laqshya Media Group
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Laqshya Media and JLR
Unleash the New Defender
Across India's
Cityscapes
Jaguar Land Rover India, in
collaboration with Laqshya
Media Group, has rolled out
a high-impact out-of-home
(OOH) campaign to mark the
launch of the new Defender —
a vehicle that doesn't just
promise adventure but
commands attention. Titled
the 'Defender - Portal
Campaign', this outdoor
blitz has made a bold visual
statement across premium
sites in key cities across
India.
The campaign was structured
in two phases. Phase 1
featured a breathtaking snow
terrain visual — the
Defender cutting across the
icy wilderness with a cold,
confident power. Phase 2
brought in a complete
contrast: the same portal
opens to a desert, where the
vehicle blazes through
golden dunes, underscoring
its grit, design, and
unstoppable nature.
“With the new Defender, we didn't just want to create another OOH campaign—we wanted to engineer a spectacle that mirrors the vehicle's unstoppable spirit. From snow-clad peaks to sun-baked sands, we designed every touchpoint to make people feel the thrill of adventure and the power of possibility. This campaign isn't just about seeing the Defender; it's about experiencing what it means to be truly unmissable,” said Yuvrraj Agarwaal, Chief Strategy Officer, Laqshya Media Group.
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How storytelling, tech and data are reshaping OOH advertising
At e4m Neons OOH Conference 2025, industry leaders deliberated on how the future of out-of-home lies in immersive storytelling, digital innovation, and actionable data
Read More
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How storytelling, tech and data are reshaping OOH advertising
At e4m Neons OOH Conference 2025, industry leaders deliberated on how the future of out-of-home lies in immersive storytelling, digital innovation, and actionable data
Read More
|
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Praveen K Vadhera on why Indias OOH market is ready for a billion-dollar boom
The Out-of-Home (OOH) advertising industry in India is undergoing a significant transformation, driven by technological advancements and evolving advertiser demands.
Read More
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Timex boosts ad spends to Rs 60 cr annually, targets expanding Gen Z audience
Deepak Chhabra, Managing Director, Timex India, spoke to e4m on how the 170-year-old global brand is being reimagined for the new-age Indian consumer
Read More
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Kitkat gives GenZ a break from decision-making
Nestle Kitkat introduces 'Kitkat Snap to Decide,' a campaign featuring Jackie Shroff, designed to alleviate decision fatigue, especially among Gen Z.
Read More
|
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|
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Praveen K Vadhera on why India's OOH market is ready for a billion-dollar boom
The Out-of-Home (OOH) advertising industry in India is undergoing a significant transformation, driven by technological advancements and evolving advertiser demands.
Read More
|
|
|
|
Timex boosts ad spends to Rs 60 cr annually, targets expanding Gen Z audience
Deepak Chhabra, Managing Director, Timex India, spoke to e4m on how the 170-year-old global brand is being reimagined for the new-age Indian consumer
Read More
|
|
|
|
Kitkat gives GenZ a break from decision-making
Nestle Kitkat introduces 'Kitkat Snap to Decide,' a campaign featuring Jackie Shroff, designed to alleviate decision fatigue, especially among Gen Z.
Read More
|
|
|
|
Digital OpenAI revenue run rate hits $10 Billion amid AI demand surge
OpenAI doubles revenue run rate in six months, reaching $10B in June 2025, excluding Microsoft deals, as user base and AI service adoption continue to grow.
Read More
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Smart, real-time, programmatic: How DOOH is transforming India's outdoor advertising landscape
Beyond the static billboards, outdoor advertising is stepping into the vibrant, dynamic realm of Digital Out-of-Home (DOOH). It's not just a fancy term,
Read More
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Digital OpenAI revenue run rate hits $10 Billion amid AI demand surge
OpenAI doubles revenue run rate in six months, reaching $10B in June 2025, excluding Microsoft deals, as user base and AI service adoption continue to grow.
Read More
|
|
|
|
Smart, real-time, programmatic: How DOOH is transforming India's outdoor advertising landscape
Beyond the static billboards, outdoor advertising is stepping into the vibrant, dynamic realm of Digital Out-of-Home (DOOH). It's not just a fancy term,
Read More
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Noticing more OOH travel ads while on the move? There's a reason for that
The global travel and tourism market is projected to see $2.1tn in spend in 2025, and brands that want to capitalize on this vertical need to stand out
Read More
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Sprite targets ads around scorching temps for global summer campaign
Contextually targeted out-of-home buys and beach-themed activations drive the seasonal effort that looks to build on the brand's momentum.
Read More
|
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Noticing more OOH travel ads while on the move? There's a reason for that
The global travel and tourism market is projected to see $2.1tn in spend in 2025, and brands that want to capitalize on this vertical need to stand out
Read More
|
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How Apple's new AI image search gives brands another marketing channel
A new feature from Apple could change the way that brands get discovered on iPhones and iPads by expanding the role that AI plays in helping consumers shop for products on devices.
Read More
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Cross-channel marketing strategies boost conversion rates by up to 31%
Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”.
Read More
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M&M's promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
Read More
|
|
|
|
Sprite targets ads around scorching temps for global summer campaign
Contextually targeted out-of-home buys and beach-themed activations drive the seasonal effort that looks to build on the brand's momentum.
Read More
|
|
|
|
How Apple's new AI image search gives brands another marketing channel
A new feature from Apple could change the way that brands get discovered on iPhones and iPads by expanding the role that AI plays in helping consumers shop for products on devices.
Read More
|
|
|
|
Cross-channel marketing strategies boost conversion rates by up to 31%
Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”.
Read More
|
|
|
|
M&M's promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
Read More
|
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IIT (Indian Institute of Technology) Kharagpur developed a web app called Dynamic Route Planning for Urban Green Mobility (DRUM).
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The Council of Scientific and Industrial Research-Institute of Himalayan Bioresource Technology (CSIR-IHBT) recently reported the first flowering and seed set of asafoetida, also known as heeng, at Palampur in Himachal Pradesh.
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The Prime Minister of India addressed the 81st Annual General Meeting (AGM) of the International Air Transport Association (IATA) and the World Air Transport Summit (WATS) at Bharat Mandapam in New Delhi.
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The Archaeological Survey of India recently found one of the earliest rock grooves in Kanniyakumari district, made during the Neolithic Age to sharpen weapons
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The Ministry of Home Affairs (MHA) has launched the Honorary Rank Promotion Scheme for retiring personnel of Central Armed Police Forces (CAPFs) and Assam Rifles.
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Hyderabad teenager Vishwanath Karthikey Padakanti recently became the youngest Indian and the second youngest person in the world to complete the Seven Summits Challenge.
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Diu became the first district in India to meet its entire power demand using solar energy, achieving a capacity of 11.88 megawatts (MW).
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Laqshya Media Group Campaigns
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In May 2025, Laqshya Media Group executed various campaigns for
Yamaha, Blue Star, Tanishq, Citroen, Keya Foods, Vaishnaoi Group, Edge by Titan, The Leela IPO, Evernorth Health Services, Bluefin Constructions, De Beers, Yardley, Godrej Properties, TVS, RuPay Credit Card, Asian Paints, Luxottica, Mercedes-Benz, Axis Mutual Fund, Johnson Tiles, and Adani Realty
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❮
❯
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"It does not matter how slowly you go as long as you do not stop."
— Confucius
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Editorial team : Yuvrraj
Agarwaal and Aachal Shah.
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