March 2021

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Time for Introspection

Hi there!


The past financial year ended with a gusto. According to the Commerce Ministry's provisional data, India’s exports jumped by 58.23 per cent to $34 billion (the highest monthly ever). This was due to key sectors such as engineering, gems & jewellery, and pharmaceuticals recording healthy growth rates during the month, as compared to March 2020.


The second wave of the pandemic, which had stayed away from Indian shores, eventually has reared its face, and has caused a minor blip.
With partial lockdowns in place, it’s important for us to collectively #BreaktheChain, and fight the invisible enemy. .


Wear your masks, and let’s be safe!



Team

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Time for Introspection

Hi there!


The past financial year ended with a gusto. According to the Commerce Ministry's provisional data, India’s exports jumped by 58.23 per cent to $34 billion (the highest monthly ever). This was due to key sectors such as engineering, gems & jewellery, and pharmaceuticals recording healthy growth rates during the month, as compared to March 2020.


The second wave of the pandemic, which had stayed away from Indian shores, eventually has reared its face, and has caused a minor blip.
With partial lockdowns in place, it’s important for us to collectively #BreaktheChain, and fight the invisible enemy.


Wear your masks, and let’s be safe!



Team

Cover Story

While the Indian government was busy banning Chinese apps, Indians were busy buying Chinese smartphones: Quartz India

Barring South Korea’s Samsung, all top-selling brands in India during 2020 were Chinese: Xiaomi held on to its pole position in the world’s second-largest smartphone market throughout 2020, data from Counterpoint Research show.

The anti-China sentiment was all talk and no action, experts say: This is because while there is some loyalty for brands like Apple and OnePlus in the premium segment, in the sub-Rs20,000 ($266) category, users are mostly just looking for a bang for their buck.

Stories from India

Here are some important Indian advertising statistics for 2021: SME Futures

There has been a significant shift in the advertisement sector. People belonging to tier-II and tier-III cities have contributed the most to the growth of the digital advertising market. Read More

Here are some important Indian advertising statistics for 2021: SME Futures

There has been a significant shift in the advertisement sector. People belonging to tier-II and tier-III cities have contributed the most to the growth of the digital advertising market. Read More

ASCI partners with Futurebrands for study on depiction of women in Indian advertising: The Hindu

The Advertising Standards Council of India (ASCI) in collaboration with Future brands will be kickstarting an exhaustive and immersive study to look into various gender narratives Read More

ASCI partners with Futurebrands for study on depiction of women in Indian advertising: The Hindu

The Advertising Standards Council of India (ASCI) in collaboration with Future brands will be kickstarting an exhaustive and immersive study to look into various gender narratives Read More

The rise and rise of e-comm advertising in India: E4M

The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping Read More

The rise and rise of e-comm advertising in India: E4M

The emergence of Amazon, Flipkart, Paytm and Snapdeal as key advertising channels signals a shift in consumer behaviour as more shoppers take to online shopping Read More

Voice search sees a 270% increase in India - GroupM report: ET

The report highlights some of the emerging marketing trends in voice technology and recommends tactics that brands should follow for better results... Read More

Voice search sees a 270% increase in India - GroupM report: ET

The report highlights some of the emerging marketing trends in voice technology and recommends tactics that brands should follow for better results... Read More

India’s media and entertainment sector fell 24% in 2020- FICCI & EY Report: Fortune India

The Indian media and entertainment (M&E) sector fell 24% in 2020. According to a new report released on Friday—which is jointly published by the industry body FICCI Read More

India’s media and entertainment sector fell 24% in 2020- FICCI & EY Report: Fortune India

The Indian media and entertainment (M&E) sector fell 24% in 2020. According to a new report released on Friday—which is jointly published by the industry body FICCI Read More

Real estate emerges biggest spender on OOH advertising in 2020: Indian Television

NEW DELHI: 2020 was a very crucial year for humanity, as the entire world went into sleep mode due to the Covid2019 outbreak. From wearing masks, social distancing, Read More

Real estate emerges biggest spender on OOH advertising in 2020: Indian Television

NEW DELHI: 2020 was a very crucial year for humanity, as the entire world went into sleep mode due to the Covid2019 outbreak. From wearing masks, social distancing, Read More

OOH Advertising: Not all at sea?: ET

“I've been driving a broken coastline... Holding on to everything I want”... go the lyrics of a 2018 single by Down Like Silver. Replace the word ‘Holding’ with ‘Hoarding’ and the perspective might change, both for you and the song. Read More

OOH Advertising: Not all at sea?: ET

“I've been driving a broken coastline... Holding on to everything I want”... go the lyrics of a 2018 single by Down Like Silver. Replace the word ‘Holding’ with ‘Hoarding’ and the perspective might change, both for you and the song. Read More

OOH to grow bigger in tier II-III, says FICCI- EY report: M4G

FICCI-EY has released the Indian Media and Entertainment (M&E) report titled ‘Playing by new rules’, according to which this sector has de-grown by 24% to INR 1.38 trillion (US$19 billion) in 2020. Read More

OOH to grow bigger in tier II-III, says FICCI- EY report: M4G

FICCI-EY has released the Indian Media and Entertainment (M&E) report titled ‘Playing by new rules’, according to which this sector has de-grown by 24% to INR 1.38 trillion (US$19 billion) in 2020.Read More

Telecom advertising in India to grow at 11% by 2023 - Zenith Report: Livemint

Research shows growing confidence among consumers and business leaders that robots handle finance tasks better than people Read More

Telecom advertising in India to grow at 11% by 2023 - Zenith Report: Livemint

Research shows growing confidence among consumers and business leaders that robots handle finance tasks better than peopleRead More

Netflix India in step with global trend of nearly 50% female representation – Shrishti Behl Arya: Indian Television

Netflix added inclusion as its cultural value in 2017. Recently, the streaming giant released its first ‘inclusion report’, Read More

Netflix India in step with global trend of nearly 50% female representation – Shrishti Behl Arya: Indian Television

Netflix added inclusion as its cultural value in 2017. Recently, the streaming giant released its first ‘inclusion report’, Read More

Pandemic turns India into Edtech capital of the world: TOI

Chennai: Many Indian ed tech companies are witnessing a sharp increase in international enrolments as demand for AI, ML, data sciences and cloud computing bring in Read More

Pandemic turns India into Edtech capital of the world: TOI

Chennai: Many Indian ed tech companies are witnessing a sharp increase in international enrolments as demand for AI, ML, data sciences and cloud computing bring in Read More

Amazon Care Marks the Company’s Entry into Healthcare Services in the US: Gadgets 360

Amazon is making its first foray into providing health care services, announcing Wednesday that it will be offering its Amazon Care telemedicine programme to employers nationwide.Read More

Amazon Care Marks the Company’s Entry into Healthcare Services in the US: Gadgets 360

Amazon is making its first foray into providing health care services, announcing Wednesday that it will be offering its Amazon Care telemedicine programme to employers nationwide. Read More

Digital banking to play a major role going forward: Shaktikanta Das: ET

Going forward, digital methods are going to play a major role, but the banking sector will continue to remain relevant and banks have a major role to play, Read More

Digital banking to play a major role going forward: Shaktikanta Das: ET

Going forward, digital methods are going to play a major role, but the banking sector will continue to remain relevant and banks have a major role to play,Read More

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Stories From The World

Out-of-home advertising: The big fashion comeback? Vogue Business

Just ask anyone — consumers worldwide are experiencing digital fatigue from so much screen time during the pandemic. Read More

Out-of-home advertising: The big fashion comeback? Vogue Business

Just ask anyone — consumers worldwide are experiencing digital fatigue from so much screen time during the pandemic. Read More

How Google's ad tracking decisions could reshape digital advertising: S&P Global

Google LLC's decision to stop tracking individual web browsing activity in its products and services marks a notable shift for the Read More

How Google's ad tracking decisions could reshape digital advertising: S&P Global

Google LLC's decision to stop tracking individual web browsing activity in its products and services marks a notable shift for the Read More

Nestlé is the first UK advertiser to use recycled paper in OOH advertising: Nestle

Nestlé UK&I has announced it will use 100% recycled paper for its outdoor 6-sheet paper-based advertising campaigns for 2021.Read More

Nestlé is the first UK advertiser to use recycled paper in OOH advertising: Nestle

Nestlé UK&I has announced it will use 100% recycled paper for its outdoor 6-sheet paper-based advertising campaigns for 2021.Read More

Other Headlines

  1. BlackOpal is said to have received a license from RBI to start NBFC operations. The company is planning to operate the financial operations under a separate SPV.
  2. In a historic mission, Russia launched 38 foreign satellites on March 22, 2021 aboard Soyuz-2.1a launch vehicle from the Baikonur cosmodrome in Kazakhstan. It was the first fully commercial launch of the Soyuz-2 launch vehicle.
  3. Vodafone Idea has launched a digital payments service, called the virtual agent VIC, through which its customers can pay bills and recharge.
  4. The Karnataka government is planning to open jewellery retail outlets and sell them under its own brand name.
  5. Dalmia Bharat Sugar and Industries has ventured into the B2C segment with the launch of its packaged sugar under the brand name Dalmia Utsav.
  6. Jal Shakti Ministry of the Central government will launch a 100-day campaign called ‘Catch the Rain’ to promote water conservation all over the country.
  7. PhonePe is said to have signed six sponsorship deals for IPL 2021 -> co-presenting sponsorship with official broadcaster Star India, and an associate sponsor with Disney+Hotstar, along with sponsorship for Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore, and Delhi Capitals.

Laqshya Group Campaigns

During the month of March 2021, Laqshya executed OOH campaigns for brands such as AMD, Apple, Maruti Suzuki Ignis, Maruti Suzuki S-Cross, Vivo, Maruti Suzuki Swift, Muthoot Finance, Union Bank of India, Mahindra Alcove and DIPR Punjab.

Success is not final, failure is not fatal: it is the courage to continue that counts.

- Winston Churchill

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Editors: Harshaal Deoruckhkar and Liyasha Sanghvi