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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hi all,
Wish that you and your families had a
wonderful Holi!
The Russian Ukraine conflict has been at
the forefront of global news. Various
unfortunate stories have emerged, which we
have come to know of. We hope better sense
and peace prevails, and that the displaced
return to their homes. Global markets
consequently, have been volatile with VIX at
very high levels. Even in India, although
FIIs have been selling in abundance,
domestic institutional investors and retail
investors continue to pump money in and
expect the economy to bounce back albeit
various unforeseen events.
Brands and agencies are busy with pitch
presentations and planning their
marketing strategies and
advertising budgets going forward in
anticipation of a rewarding year ahead.
Many top employers are increasingly
accepting the hybrid work model –
Accenture,
Ceat, Tata Steel, ITC, Mahindra Finance,
Thermax, Forbes Marshall to name a
few. This
not only augurs well for the outdoor
advertising industry with increased
mobility
levels but also helps the overall
formal as
well as informal economy through out of
home
consumption.
Hope you stay safe with your families moving
forward.
Best wishes,
Team Laqshya
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
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Hi all,
Wish that you and your families had a
wonderful Holi!
The Russian Ukraine conflict has been at
the forefront of global news. Various
unfortunate stories have emerged, which we
have come to know of. We hope better sense
and peace prevails, and that the displaced
return to their homes. Global markets
consequently, have been volatile with VIX at
very high levels. Even in India, although
FIIs have been selling in abundance,
domestic institutional investors and retail
investors continue to pump money in and
expect the economy to bounce back albeit
various unforeseen events.
Brands and agencies are busy with pitch
presentations and planning their marketing
strategies and advertising budgets going
forward in anticipation of a rewarding year
ahead.
Many top employers are increasingly
accepting the hybrid work model –
Accenture,
Ceat, Tata Steel, ITC, Mahindra Finance,
Thermax, Forbes Marshall to
name a few. This
not only augurs well for the outdoor
advertising industry with increased
mobility
levels but also helps the overall
formal as
well as informal economy through out of
home
consumption.
Hope you stay safe with your families moving
forward.
Best wishes,
Team Laqshya
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ŠKODA AUTO India along with PHD
Media, Laqshya Event Capital and
BToS’ artist management curate ŠKODA
Deccan Beat
Pursuing its proclivity to India’s
boundless musical heritage, ŠKODA
AUTO India has launched yet another
symphonic stage for aspiring
musicians, this time around with a
focus on nurturing indigenous
musical talent from the heartlands
of South India.
Get set to be consumed by ŠKODA
Deccan Beats – a caravan of Carnatic
Music and soulful sojourns;
conceptualized, crafted and brought
to life as a superlative branded
campaign by PHD Media and OMG
content in collaboration with
Laqshya Event Capital and BToS’
artist management, launched on 10th
February 2022. Set to the beats of
raga-centric melodies at its soul,
this culturally relevant talent
platform is a refreshing initiative
that amplifies the beauty of
Kannada, Malayalam, Tamil, and
Telugu music
Tarun Jha, Head of Marketing
Elaborating on the idea behind Deccan
Beats, Tarun Jha, Head of Marketing –
ŠKODA AUTO India said, “Deccan
Beats is
the culmination of a long-time desire of
ŠKODA India to create something unique
for the market in South India. The brand
believes in offering customers an
enriching and unique experience. Deccan
Beats is the right platform to
appreciate the talent in South India.
With PHD Media’s digital prowess we are
delighted to bring Deccan Beats to
people, which truly offers a chance to
budding indigenous music talent skilled
in the art of Carnatic music.”
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Inside the
Women, rural demographics lead Indian app
market: CleverTap study
A new study by retention cloud platform
CleverTap has revealed the vast opportunities in
India's mobile app market,
Read
More
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Inside the
Women, rural demographics lead Indian app
market: CleverTap study
A new study by retention cloud platform
CleverTap has revealed the vast opportunities in
India's mobile app market,
Read
More
|
|
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There Are More Entrepreneurs Than
Experienced Marketers In The Indian Market,
Says Jessie Paul
Marketing is not undervalued - all business
owners want to invest in marketing. Read
More
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There Are More
Entrepreneurs Than Experienced Marketers In
The Indian Market, Says Jessie Paul
Marketing is not undervalued - all business
owners want to invest in marketing. Read
More
|
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Trends shaping
the Indian consumer market
The pandemic has challenged many habits and
pushed Indian consumers towards new routines
when it comes to wellbeing –
Read
More
|
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Trends shaping
the Indian consumer market
The pandemic has challenged many habits and
pushed Indian consumers towards new routines
when it comes to wellbeing –
Read
More
|
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Compact SUVs
are convincing drivers in the world’s
fourth-largest auto market to finally trade
in their favorite hatchbacks and sedans
Vivek Sharma needed a new car. The New
Delhi-based lawyer was tired of cramming his
wife
Read
More
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Compact SUVs
are convincing drivers in the world’s
fourth-largest auto market to finally trade
in their favorite hatchbacks and
sedans
Vivek Sharma needed a new car. The New
Delhi-based lawyer was tired of cramming his
wife
Read
More
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India’s car buyers move from aspiration to
utility
COVID has changed what India’s car buyers are
looking for, according to a senior Maruti Suzuki
executive, and messaging has changed
accordingly.
Read
More
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India’s car buyers move from aspiration to
utility
COVID has changed what India’s car buyers are
looking for, according to a senior Maruti Suzuki
executive, and messaging has changed
accordingly. Read
More
|
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2022 Global
Marketing Trends
We surveyed 1,099 global executives and 500
India consumers to better understand how top
brands are meeting the needs of today’s
customers. Marketers are constantly evolving
with the world around them. If last year was
about responding to an unprecedented shock,
Read
More
|
|
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2022 Global
Marketing Trends
We surveyed 1,099 global executives and 500
India consumers to better understand how top
brands are meeting the needs of today’s
customers. Marketers are constantly evolving
with the world around them. If last year was
about responding to an unprecedented shock,
Read
More
|
|
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|
Globally,
consumers are increasingly comfortable
sharing their data
Despite cultural and economic differences,
consumers around the world increasingly see
value in sharing their data, according to new
research.
Read
More
|
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Globally,
consumers are increasingly comfortable
sharing their data
Despite cultural and economic differences,
consumers around the world increasingly see
value in sharing their data, according to new
research. Read
More
|
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-
CBI filed a case against the
promoters of ABG Shipyard as the
biggest ever bank fraud in India. The
approximate amount involved is Rs 22,800
Crore.
-
Elon Musk donated US $5.6 billion
Tesla shares to an unnamed charity
in 2021 making him the second biggest donor
in US during the year.
-
During the Beijing winter Olympics China is
experimenting with Chinese govt sponsored
digital currency. Digital yuan which is
also called e-CNY.
-
Hindustan Unilever Ltd has decided to
split the Chairman and MD position.
Sanjiv Mehta remains the MD and CEO. Nitin
Paranjape has been appointed the non-exec
Chairman.
-
Indian Oil Corporation stock will be
removed from Nifty 50. Apollo Hospitals
Entreprises Ltd will replace it.
-
Thanks to WFH, for employees and
students there was a surge in the demand for
PCs. As per IDC, the PC market that
includes desktops, laptops and workstations
grew by 44%.
-
Sachin Tendulkar tied up to teach
cricket online with the Edtech
platform, Unacademy.
-
Free Fire also known as Garena Free
Fire, a gaming app from Sea Ltd has
been banned by Indian govt in February along
with 53 other Chinese apps. This ban has
been questioned by Singapore govt as it
is a
Singaporean co app.
-
5.4% is the estimated GDP growth rate
for
the Indian economy in Q3 - 2021-22 as
released by the National Statistical
Organisation yesterday.
-
Madhabi Puri Buch has been appointed
as the Chairperson of SEBI for three
years.
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Laqshya Media Group Campaigns
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“During the month of February 2022, Laqshya Media Group executed various prominent campaigns for Vivo V23 Series, Fastrack, Hirect, MI, Police x Batman, Rupeek, Bira 91, Mia by Tanishq, Vivo and Ryan International School among various others”
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❮
❯
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“These mountains that
you are carrying, you were only supposed to
climb.”
― Najwa Zebian
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Editors: Harshaal
Deoruckhkar, Pragya
Malkani.
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