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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
As the markets recover from the Adani shock, the flows from FIIs also improve, suggesting their renewed interest in the prospects of the
Indian equity markets. This is well showcased with an investment value of 7600 crores in recent weeks.
It appears that the sustained selling since January has slowed down lately but might start again at higher levels.
From a global perspective, markets like China which saw a significant downward trend due to a series of strict lockdowns,
attracted foreign investors after it opened, given its attractive valuation.
Overall, if you benchmark the Indian Market, Nifty50 is down 1.4 %, while Taiwan & Shanghai indexes are up 8.3% and 3.4% respectively.
Lastly, in terms of sectors, major buying is happening across Auto, Auto components, and construction sectors, whereas BFSI is the major selling source.
Best wishes,
Laqshya Media Group 
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
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As we enter 2023, the outlook for the Indian business landscape remains highly optimistic, with many sectors poised for growth and expansion.
One of the industries that is particularly worth watching this year is outdoor advertising, which is poised to play a significant role in driving
growth and shaping the future of the business world in India.
One of the key drivers of growth in the outdoor advertising industry is the increasing focus on digitization and technology.
With more and more consumers relying on digital platforms for their daily needs,
businesses are looking for ways to reach them where they are, and outdoor advertising is proving to be an increasingly popular choice.
This has led to a surge in the use of digital billboards, as well as new innovations such as augmented reality and interactive installations,
which are helping companies to connect with customers in new and innovative ways.
Another factor contributing to the growth of the outdoor advertising industry is the increasing focus on sustainability.
With consumers becoming more conscious of the impact that their purchasing decisions have on the environment,
businesses are looking for ways to reduce their carbon footprint and reduce waste.
This has led to a rise in the use of eco-friendly materials and more sustainable advertising methods, such as LED lighting and energy-efficient displays.
Another factor contributing to the growth of the outdoor advertising industry is the increasing focus on sustainability.
With consumers becoming more conscious of the impact that their purchasing decisions have on the environment,
businesses are looking for ways to reduce their carbon footprint and reduce waste.
This has led to a rise in the use of eco-friendly materials and more sustainable advertising methods, such as LED lighting and energy-efficient displays.
Finally, the growth of the outdoor advertising industry is being driven by the increasing demand for brand building and engagement. With the business landscape becoming increasingly competitive,
companies are looking for new and innovative ways to build their brand and connect with customers. Outdoor advertising provides a highly visible platform for businesses to showcase their brand
and connect with customers and is proving to be an effective way for companies to differentiate themselves and build their brand equity.
In conclusion, the outlook for the outdoor advertising industry in India is highly positive, with a range of factors contributing to its growth and expansion. Whether through digitization and technology,
sustainability, or brand building, outdoor advertising is poised to play a significant role in shaping the future of the Indian business landscape in 2023 and beyond.
Best wishes,
Laqshya Media Group
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Laqshya Media Group's Inventech creates first-of-its-kind AI algorithm gesture tech for Absolut Glassware
Laqshya Media Group's technology innovation & content production business vertical, Inventech,
has teamed up with Absolut Glassware to launch a tech-activation campaign called the ABSOLUTALLY Walkway,
a one-of-a-kind campaign that encourages allyship and aims to foster a safe space for members of the queer community.
The ABSOLUTALLY walkway is an interactive installation that utilises cutting-edge AI and live gestures using customised camera
tracking software to create playful coloured silhouettes that inspire and engage. As you walk along the walkway, your every step
is transformed into a unique, customised experience that celebrates diversity and unity and is open to all.
Despite cultural, political, and legal progress made over the years, nearly 3 in 4 Gen Zers still experience rejection from their families
when expressing a non-heterosexual identity. This cutting-edge partnership is dedicated to creating a world where everyone feels welcome
and valued and where differences are celebrated. So get ready to witness a groundbreaking initiative about spreading positivity and unity!
Florian Sallaberry, Group Head- International Brands at Pernod Ricard India, said, “We are thrilled to partner with Laqshya Media Group
on this Absolut Glassware Launch Activation, which showcases our shared commitment to promoting inclusion and diversity.
By leveraging the latest technology and new-age tech, we are confident that this campaign will deliver an immersive and engaging
experience for the audience. We hope this initiative will encourage more people to join us in our journey towards a more inclusive society.”
“We are thankful to Absolut India for trusting us. Initially, we conceived the idea and then utilised the expertise of our in-house team of coders,
software engineers, developers, and animators to develop bespoke camera tracking software for its implementation. Finally,
we blended technology and art to produce a visually captivating experience and engage with the audience,” said Sommnath Sengupta, CEO of Inventech.
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Passenger vehicle sales rise 11% YoY; Maruti Suzuki, Hyundai top sellers yet again: FADA
The growth was mainly on the back of the launch of new models,
continuously improving the supply of cars along with a healthy booking-to-cancellation ratio,.
Read More
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Passenger vehicle sales rise 11% YoY; Maruti Suzuki, Hyundai top sellers yet again: FADA
The growth was mainly on the back of the launch of new models,
continuously improving the supply of cars along with a healthy booking-to-cancellation ratio,.
Read More
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CX+ Summit: Striking a balance between personalisation and automation
In a panel discussion at the ET CX+ Summit 2023, experts deliberated on why automation and personalisation need to work hand in hand. Read More
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CX+ Summit: Striking a balance between personalisation and automation
In a panel discussion at the ET CX+ Summit 2023, experts deliberated on why automation and personalisation need to work hand in hand. Read More
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India is going to be a huge paid market: Akshat Harbola, head of strategy, Spotify India
The India market to capture the audience- like offering different price points to users. Read More
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India is going to be a huge paid market: Akshat Harbola, head of strategy, Spotify India
The India market to capture the audience- like offering different price points to users. Read More
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Mercedes Benz India eyes double digit growth
Tamil Nadu was an important market for the vehicles in India, with 45 per cent growth,
contributing 20 per cent to the pan India market and Coimbatore has showcased a robust 32 per cent year on year growth,
Bennett said.
Read More
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Mercedes Benz India eyes double digit growth
Tamil Nadu was an important market for the vehicles in India, with 45 per cent growth,
contributing 20 per cent to the pan India market and Coimbatore has showcased a robust 32 per cent year on year growth,
Bennett said.
Read More
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India's wearable market sees 46.9% YoY growth, reaches 100 million shipments in 2022
In the fourth quarter of 2022, Imagine Marketing (boAt) maintained the lead in the wearable market with 23.9 per cent share,
Read More
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India's wearable market sees 46.9% YoY growth, reaches 100 million shipments in 2022
In the fourth quarter of 2022, Imagine Marketing (boAt) maintained the lead in the wearable market with 23.9 per cent share,
Read More
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Coca-Cola Registers Strong Growth In 2022 In The Indian Market
Even for the fourth quarter, The Coca-Cola Company has "strong growth" in Brazil, India, Great Britain and Mexico, it added .
Read More
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Coca-Cola Registers Strong Growth In 2022 In The Indian Market
Even for the fourth quarter, The Coca-Cola Company has "strong growth" in Brazil, India, Great Britain and Mexico, it added .
Read More
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FPIs shift focus back on Indian market; invest Rs 7,600 cr in a week
As the markets began to recover from the Adani shock, the flows from FPIs also improved,
suggesting their renewed interest in the prospects of the Indian equity
Read More
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FPIs shift focus back on Indian market; invest Rs 7,600 cr in a week
As the markets began to recover from the Adani shock, the flows from FPIs also improved, suggesting their renewed interest in the prospects of the Indian equity
Read More
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India has registered 51% increase in milk production in last eight years: Centre
Prices for dairy products, which account for nearly one-sixth of the goods in the retail food price index basket,
rose by more than 11% in May from the same month a year earlier. Read More
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India has registered 51% increase in milk production in last eight years: Centre
Prices for dairy products, which account for nearly one-sixth of the goods in the retail food price index basket,
rose by more than 11% in May from the same month a year earlier.Read More
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Walmart ad sales hit $2.7B as execs eye greater scale
Walmart’s U.S. advertising division, Walmart Connect, grew 41% year-over-year in the fourth quarter,
Read More
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Walmart ad sales hit $2.7B as execs eye greater scale
Walmart’s U.S. advertising division, Walmart Connect, grew 41% year-over-year in the fourth quarter,
Read More
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Nissan raises global EV targets; to increase U.S. localisation
Nissan now aims to have electrified vehicles - which include its advanced hybrid e-power cars - make up over 55% of global sales by fiscal 2030,
from a previous goal of 50%, it said. The automaker plans 27 new electrified vehicles by that year,
Read More
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Nissan raises global EV targets; to increase U.S. localisation
Nissan now aims to have electrified vehicles - which include its advanced hybrid e-power cars - make up over 55% of global sales by fiscal 2030,
from a previous goal of 50%, it said. The automaker plans 27 new electrified vehicles by that year,
Read More
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Toyota, Yahoo partner for AR-powered car shopping experience
Yahoo and Toyota have teamed together to create a multi-channel campaign, called “Says So Much,” meant to promote the 2023 Toyota Crown,
Read More
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Toyota, Yahoo partner for AR-powered car shopping experience
Yahoo and Toyota have teamed together to create a multi-channel campaign, called “Says So Much,” meant to promote the 2023 Toyota Crown,
Read More
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As retail media networks multiply, Amazon stands alone
Amazon is a dominant force among retail media networks, commanding 37% market share in a space that’s estimated to be worth $100 billion,
Read More
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As retail media networks multiply, Amazon stands alone
Amazon is a dominant force among retail media networks, commanding 37% market share in a space that’s estimated to be worth $100 billion,
Read More
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Surf Excel brand of Hindustan Unilever recorded 1 billion $ in sales revenue creating a new record.
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Tata Group has bagged the title rights for Women's Premier League (WPL).
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2022 was the first year in which the online retailers sold more smartphones than the offline retailers in India. 53% of smartphones were shipped by online retailers.
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Reliance Retail has launched a beauty e-commerce platform in competition with Nykaa, Sephora, Tata Cliq Palette etc. It is called Tira.
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Godrej Properties has acquired Raj Kapoor's bungalow in Chembur, Mumbai adjacent to RK Studios.
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The product Hortisort is an innovative solution that automates fruit grading with high accuracy and great throughput. Hortisort is launched by Zentron.
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Kerala is the first state in the country to use robotic technology to clean all its commissioned manholes.
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In March 2023, NTPC Limited Installed India's 1st Air-Cooled Condenser (ACC) in its North Karanpura supercritical thermal plant in Jharkhand.
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The 2,880-megawatt (MW) Dibang Multipurpose Project (MPP) in Arunachal Pradesh, the largest ever hydropower project,
has got approval from the Government of India with the investment of around Rs 31,876.39 crores (USD 3.9 Billion) to meet the power demand.
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Laqshya Media Group Campaigns
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During the month of February 2023, Laqshya Media Group executed various prominent campaigns for Vivo V27 Series,
Pernod Ricard (Absolut), Muthoot Finance, Tata Realty, Lotus 365, Acko, Yamaha, Croma, Tata Housing (La Vida),
Tanishq, Diageo, Godrej Properties, Tata Housing (Eureka Park), Maxkleen, Tecno, Tata Power,
Nissan Magnite, Zee TV, ZEE5, Hippo, Chandrika, Citroen, Santoor, TVS Motors and Aditya Birla Capital
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“Tell me and I forget. Teach me and I remember. Involve me and I learn.”.
— Benjamin Franklin
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Editorial team: Yuvrraj Agarwaal, Leechie Arora and Aachal Shah
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