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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hi all,
The preceding financial year FY20-21 ended
with a strong March and renewed optimism but
was followed by an unfortunate second wave
in the new financial year. Markets still
continued to rally through mid of the last
financial year but have turned bearish in
the latter half due to a multitude of
factors – Russia Ukraine war, stressed oil
supply, inflation, increasing interest rates
etc. FAANG stocks have had huge drops in
valuation and now MAMAA rules the roost.
All in all, it's a lesson for investors that
the bulls and bears will continue in cycles.
Yet, the earnings growth will eventually
define the equity returns that long term
investors seek and more.
It's been a exciting time at Laqshya Media
Group. We have had the privilege of
executing India's first immersive 3D
anamorphic installation for Tanishq's season
of bloom collection – "Live a Dream". It was
installed at Bandstand Promenade, Bandra
Mumbai, besides a host of other exciting
campaigns.
The ongoing financial year looks promising
for OOH as well as the advertising industry
as a whole.
Best wishes,
Team Laqshya
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hi all,
The preceding financial year FY20-21 ended
with a strong March and renewed optimism but
was followed by an unfortunate second wave
in the new financial year. Markets still
continued to rally through mid of the last
financial year but have turned bearish in
the latter half due to a multitude of
factors – Russia Ukraine war, stressed oil
supply, inflation, increasing interest rates
etc. FAANG stocks have had huge drops in
valuation and now MAMAA rules the roost.
All in all, it's a lesson for investors that
the bulls and bears will continue in cycles.
Yet, the earnings growth will eventually
define the equity returns that long term
investors seek and more.
It's been a exciting time at Laqshya Media
Group. We have had the privilege of
executing India's first immersive 3D
anamorphic installation for Tanishq's season
of bloom collection – "Live a Dream". It was
installed at Bandstand Promenade, Bandra
Mumbai, besides a host of other exciting
campaigns.
The ongoing financial year looks promising
for OOH as well as the advertising industry
as a whole.
Best wishes,
Team Laqshya 
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Laqshya Media Group executes
immersive 3D Anamorphic DOOH
installation for Tanishq's latest
collection 'Live a Dream'
Laqshya Media Group, one of the
largest comprehensive marketing
communications groups in India
recently executed India's first
immersive 3D anamorphic installation
for Tanishq's season of bloom
collection – "Live a Dream"
installed at Bandstand Promenade,
Bandra in Mumbai.
Hyper-realistic 3D DOOH billboards
have been stunning passers-by on
busy streets in China, South Korea,
US, UK, Kuala Lumpur, Singapore,
Japan and now it has debuted in
India with Tanishq' s latest
installation. Since its launch,
people have appreciated this
innovative technology all around the
city for its jaw-dropping visuals.
Speaking about the partnership with
Laqshya Media Group and on this
campaign, Ranjani Krishnaswamy,
GM -
Marketing, Tanishq, Titan
Company
Ltd said, "Tanishq has
forged to
create new paradigms in the
jewellery category. Keeping our
consumers at the centre of all
conversations, we would like to
create new narratives with
innovation, collaboration, and
imagination. This April we are
exploring the launch of our
collection "Romance of Polki' in an
immersive meta verse experience and
today we are glad to bring another
immersive experience for yet another
special collection 'Live a Dream'.
This first 3D installation is a
senatorial experience to the surreal
world of dreams and brings alive the
beauty, intricacy, and craftsmanship
of the collection. Special thanks to
our partner Laqshya who have worked
alongside to bring this imagination
alive."
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India is
demanding cryptocurrency with marketing
regulations: WazirX's Rajagopal Menon
Indian cryptocurrency exchange WazirX, which is
part of the Binance group, regulates trading of
cryptocurrencies in across 180 countries.
Read
More
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India is
demanding cryptocurrency with marketing
regulations: WazirX's Rajagopal Menon
Indian cryptocurrency exchange WazirX, which is
part of the Binance group, regulates trading of
cryptocurrencies in across 180 countries.
Read
More
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Amazon acquires
Indian social commerce startup
GlowRoad
The acquisition comes at a time when the social
commerce industry in India is booming, with
players like Flipkart's social commerce platform
arm Shopsy and Meesho
Read More
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Amazon acquires
Indian social commerce startup
GlowRoad
The acquisition comes at a time when the social
commerce industry in India is booming, with
players like Flipkart's social commerce platform
arm Shopsy and Meesho Read More
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India braces
for sharp rise in edible oil rates, but
spike could be short
Indonesia has banned palm oil exports, but it
has to liquidate stockpile and demand could be
met from other sources. Read More
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|
India braces
for sharp rise in edible oil rates, but
spike could be short
Indonesia has banned palm oil exports, but it
has to liquidate stockpile and demand could be
met from other sources. Read More
|
|
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|
Maruti Suzuki's
grand plan to recapture 50 market share in
India: CNG, SUVs and more
As per Shashank Srivastava, Senior Executive
Director (Marketing and Sales), Maruti Suzuki is
planning an onslaught of SUVs, CNG cars and
electric vehicles to put company back on the top
again.
Read More
|
|
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Maruti Suzuki's
grand plan to recapture 50 market share in
India: CNG, SUVs and more
As per Shashank Srivastava, Senior Executive
Director (Marketing and Sales), Maruti Suzuki is
planning an onslaught of SUVs, CNG cars and
electric vehicles to put company back on the top
again.
Read More
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Indian pharma
finds a sweet spot between traditional and
modern marketing
In recent years, larger pharma companies have
turned to digital platforms in a big way to
market their products. Many are using big data
to focus on doctor-groups
Read More
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Indian pharma
finds a sweet spot between traditional and
modern marketing
In recent years, larger pharma companies have
turned to digital platforms in a big way to
market their products. Many are using big data
to focus on doctor-groups
Read More
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Reliance
Industries becomes 1st Indian company to hit
Rs 19-trillion m-cap
According to the BSE data, RIL m-cap stood at Rs
19.02 trillion at 09:33 AM, with the stock up
1.3 per cent at Rs 2,811.85. provided the
Omicron
spread
Read More
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Reliance
Industries becomes 1st Indian company to hit
Rs 19-trillion m-cap
According to the BSE data, RIL m-cap stood at Rs
19.02 trillion at 09:33 AM, with the stock up
1.3 per cent at Rs 2,811.85.
Read More
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Indians focused
towards purchasing sustainable products:
Report
Fifty seven per cent surveyed GenZ/millennials
respondents said they were more likely to plan
the purchase of sustainable products this year
to help reduce their environmental
Read More
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Indians focused
towards purchasing sustainable products:
Report
Fifty seven per cent surveyed GenZ/millennials
respondents said they were more likely to plan
the purchase of sustainable products this year
to help reduce their environmental
Read More
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35% indulged in
online shopping last year: Report
This month, Axis My India's Sentiment survey
delved deeper to comprehend most feeatured
brands during IPL, preferred news content and
interest in the Russia-Ukraine war- related
news.
Read More
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35% indulged in
online shopping last year: Report
This month, Axis My India's Sentiment survey
delved deeper to comprehend most feeatured
brands during IPL, preferred news content and
interest in the Russia-Ukraine war- related
news. Read More
|
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Adani Wilmar
buys several brands, including ‘Kohinoor’ to
strengthen food business
The acquisition would give AWL exclusive rights
over the brand 'Kohinoor' basmati rice along
with 'Ready to Cook',, 'Ready to Eat' curries Read More
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Adani Wilmar
buys several brands, including ‘Kohinoor’ to
strengthen food business
The acquisition would give AWL exclusive rights
over the brand 'Kohinoor' basmati rice along
with 'Ready to Cook',, 'Ready to Eat' curries Read More
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Tata Consumer
Products Q4 Results| Profit jumps three-fold
to Rs 239 crore; revenue rises to Rs
3,175.41 crore, meets expectations
The growth in revenues was driven by growth in
its packaged beverages business, premium tea
portfolio
Read More
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Tata Consumer
Products Q4 Results| Profit jumps three-fold
to Rs 239 crore; revenue rises to Rs
3,175.41 crore, meets expectations
The growth in revenues was driven by growth in
its packaged beverages business, premium tea
portfolio Read More
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Tata companies
cut exposure to global markets
Tata Group companies have begun actively cutting
exposure to international markets by exiting
subscale businesses to reinvest capital and
intensify their local focus, Read More
|
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|
Tata companies cut exposure to global
markets
Tata Group companies have begun actively cutting
exposure to international markets by exiting
subscale businesses to reinvest capital and
intensify their local focus, Read More
|
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|
Unilever to
price 'aggressively' to protect brands from
inflationary pressures
CEO Alan Jope has promised to maintain “strong”
investment in Unilever’s top brands,particularly
in ensuring its media spend stays at
"competitive levels". Read More
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Unilever to
price 'aggressively' to protect brands from
inflationary pressures
CEO Alan Jope has promised to maintain “strong”
investment in Unilever’s top brands,particularly
in ensuring its media spend stays at
"competitive levels". Read More
|
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|
Canada funds
production of electric vehicles in zero
emissions push
The Canadian government is putting in place a
sales mandate that will ensure that 100 per cent
of new light-duty vehicle salesRead More
|
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|
Canada funds
production of electric vehicles in zero
emissions push
The Canadian government is putting in place a
sales mandate that will ensure that 100 per cent
of new light-duty vehicle salesRead More
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-
MRF had launched a sub-brand called
TikTok in 2016 long before TikTok
became famous. Tiretok is for Wheel
alignment and balancing.
-
Dr. Suman Bery has been appointed as
the Vice Chairman of Niti Aayog after
the current one Rajiv Kumar has resigned.
-
Alrosa is the large Russian diamond
producer which accounts for 30% of global
rough diamonds output. Because of the
Ukraine war, there has been a significant
drop in the supply from Russia to the
India’s diamonds processing centres in
Gujarat.
-
Hindustan Unilever markets the
heritage brand Brown and Polson custard
powder, used in desserts, in India now.
-
MS Dhoni is an investor in the
beverages firm 7ink brews that makes the
Copter 7 brand of beer
-
FSSAI is proposing a star rating
system for packaged foods, whereas
advocacy group wants detailed food
labels.
-
India's first Cattle Genomic Chip for
the conservation of pure varieties of
indigenous cattle breeds like, Gir, Kankrej,
Sahiwal, Ongole etc. is called Indigau
chip.
-
Campus Activewear a sports and athleisure brand, whose logo is not very unlike another global brand’s logo, is in the market with an IPO.
-
Under the brand name of Oculus Quest Meta sell its Augmented Reality headsets, a category in which it has become a market leader.
-
India Cements has launched 2 brands of cement during this IPL season. One is called ConKrete Super King, CSK in short. The celebrity endorsing these new brands is MS Dhoni.
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In April 2022, Laqshya Media Group executed various campaigns for Tanishq (Kalai), Vivo V23 Series, Diageo, Fastrack, Titan, Sumadhura Group, Tanishq (Dreamscape), Maruti Suzuki (Ertiga), Maruti Suzuki (DZIRE), and Toyota Glanza
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Caption Two
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Caption Three
❮
❯
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"When you reach the
end of your rope, tie a knot in it and hang
on."
-Franklin D. Roosevelt
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Editors: Harshaal Deoruckhkar and
Aachal Shah.
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