November 2021

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Business brightens up!

Hi there!


We hope that you have had a safe and prosperous Diwali 2021! It’s been a busy festive period this year; the consumer mood has been upbeat, with lots of revenge spending and travel witnessed.


MMRDA has led various green initiatives for the Mumbai metropolitan region. To add a feather, MMRDA invested in a landmark urban beautification and landscaping project at the Bandra Kalanagar junction. It will be one of the firsts in India and go a long way in paving the approach for other similar initiatives. So, while Outdoor has been accused of defacing the city, it’s welcome to see MMRDA’s approach in using out of home signage to beautify the city.


As we gear towards the year end, let’s party hard but also conscientiously wear our masks and follow social distancing norms! Gratitude again to our healthcare fraternity, and essential services personnel for bringing us back to normalcy!



Team Laqshya

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Business brightens up!

Hi there!


We hope that you have had a safe and prosperous Diwali 2021! It’s been a busy festive period this year; the consumer mood has been upbeat, with lots of revenge spending and travel witnessed.


MMRDA has led various green initiatives for the Mumbai metropolitan region. To add a feather, MMRDA invested in a landmark urban beautification and landscaping project at the Bandra Kalanagar junction. It will be one of the firsts in India and go a long way in paving the approach for other similar initiatives. So, while Outdoor has been accused of defacing the city, it’s welcome to see MMRDA’s approach in using out of home signage to beautify the city.


As we gear towards the year end, let’s party hard but also conscientiously wear our masks and follow social distancing norms! Gratitude again to our healthcare fraternity, and essential services personnel for bringing us back to normalcy!



Team Laqshya

Cover Story

Consumer Confidence Index surged by 1.9 percentage points in October
Refinitiv-Ipsos India Primary Consumer Sentiment Index (PCSI) Report

Consumer confidence of Urban Indians has further improved in October, and has surged by 1.9 percentage points over September, according to the Refinitiv-Ipsos India Primary Consumer Sentiment Index (PCSI).

"Consumer Confidence has improved in October and notably in the two key areas of personal finances and investments for the future. This augurs well for the festival season as consumers do not feel strapped for funds to splurge and enjoy the festival time. Confidence around the economy has seen a minor uptick and it's understandable as the economy will take a longer time to repair and recover, due to the long-term impact of the pandemic," said Amit Adarkar, CEO, Ipsos India.

Indian Marketing News

Titan Sales Rise as Indian Consumers Return

Sales at Titan Company jumped in the second fiscal quarter as the Indian jeweler benefited from a release of pent-up demand following the country’s Covid-19 crisis Read More

Titan Sales Rise as Indian Consumers Return

Sales at Titan Company jumped in the second fiscal quarter as the Indian jeweler benefited from a release of pent-up demand following the country’s Covid-19 crisis Read More

Vivo leads 5G smartphone market in India in Q3, Samsung 2nd

Vivo led the 5G smartphone segment with 18 per cent market share in India, followed by Samsung at 16 per cent, as 5G Read More

Vivo leads 5G smartphone market in India in Q3, Samsung 2nd

Vivo led the 5G segment with 18 per cent market share in India, followed by Samsung at 16 per cent, as 5G smartphone Read More

Festive fervour to perk up real estate, boost housing sales

With the festive season in full swing and consumer sentiment at a record high, housing sales are likely to gain further momentum. Read More

Festive fervour to perk up real estate, boost housing sales

With the festive season in full swing and consumer sentiment at a record high, housing sales are likely to gain further momentum. Read More

Most global auto companies yet to crack Indian market code

After more than a decade of trial and error, some of the world’s biggest carmakers have yet to get their India strategy right. Read More

Most global auto companies yet to crack Indian market code

After more than a decade of trial and error, some of the world’s biggest carmakers have yet to get their India strategy Read More

India's e-commerce industry set to grow 84% by 2024, says report

Affle’s MAAS, a unified mobile advertising platform, and Sensor Tower (a US-based mobile app store marketing intelligence company) have jointly studied Read More

India's e-commerce industry set to grow 84% by 2024, says report

Affle’s MAAS, a unified mobile advertising platform, and Sensor Tower (a US-based mobile app store marketing intelligence company) have jointly studiedRead More

OTT platforms like Netflix, Prime Video and others to have 650 million users by 2025: Bain & Co.

The growth of long-form videos, according to a report by Bain & Company, will be driven by a steady increase in the internet user base, access to cheaper, faster data, and proliferation of content. Read More

OTT platforms like Netflix, Prime Video and others to have 650 million users by 2025: Bain & Co.

The growth of long-form videos, according to a report by Bain & Company, will be driven by a steady increase in the internet user base, access to cheaper, faster data, and proliferation of content. Read More

Global Marketing News

38 Digital Marketing Trends You Can’t Ignore in 2022

In this article, we’ll go over the 38 most important digital marketing trends you can't ignore this year because they will help your business not just survive, Read More

38 Digital Marketing Trends You Can’t Ignore in 2022

In this article, we’ll go over the 38 most important digital marketing trends you can't ignore this year because they will help your business not just survive, Read More

CMOs lag behind other leaders in heading digital transformation projects: Forrester

New research finds marketing and technology leaders fail to work in lock step, and half of IT leaders expect the CMO title to be replaced. Read More

CMOs lag behind other leaders in heading digital transformation projects: Forrester

New research finds marketing and technology leaders fail to work in lock step, and half of IT leaders expect the CMO title to be replaced. Read More

Deloitte releases third annual global marketing trends report “2022 Global Marketing Trends: Deloitte Insights”

The last 18 months forever redefined customer engagement strategies for brands and led to unprecedented Read More

Deloitte releases third annual global marketing trends report “2022 Global Marketing Trends: Deloitte Insights”

The last 18 months forever redefined customer engagement strategies for brands and led to unprecedented Read More

Trivia

  1. Formula E racing team Jaguar Land Rover has partnered with TCS, and will carry the team name.
  2. After some recent scams, the unregulated cryptocurrency exchanges have come together to form an industry association called BACC and decided to observe a conduct of conduct. BACC’s full form is Blockchain and Crypto Assets Council.
  3. The Nykaa IPO collected the second highest amount ever in an Indian IPO. Reliance Power IPO is the highest IPO collected till date.
  4. The UN Climate Change Conference “COP 26” was held in Glasgow.
  5. Apollo Tyres will be manufacturing Vredestein motorcycle tyres in India that is used in motorcycles above 500 cc.
  6. Squid Games, a popular show on Netflix has triggered a spike in the sale of white slip-on shoes worldwide.
  7. Amazon has a Robotaxi technology division that is testing autonomous driving cars called ’Zoox’.
  8. Reliance Retail has launched Jio World Drive a premium retail destination with India’s first roof-top drive-in multiplex. It has come up in Bandra Kurla Complex.

Laqshya Group Campaigns

During the month of October 2021, Laqshya Media Group executed various campaigns for Tanishq, Bira, Titan Mechanical, Hero Lectro, Sonata, Apple iPhone 13, Yamaha, MI, Vivo, Tommy Hilfiger, Aparna Constructions, Coca Cola, MTR, Taneria, Air Asia, Odisha Tourism.

“Winning is about struggle and effort and optimism, and never, ever, ever giving up. Winning isn't about today, it's about tomorrow. A winner never rests on his laurels.”

― Amby Burfoot

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Editorial team: Harshaal Deoruckhkar, Pragya Malkani & Tara Maurya