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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
Hi all,
Hope you had a brilliant festive season
(thus far)!
As per Interbrand’s latest brand rankings,
Apple continues to hold the number one
position for the tenth consecutive year!
Microsoft has moved up into second place,
overtaking Amazon. Also, the United States
may start losing talented H1-B visa holders
to Canada, as per a study conducted by
National Foundation for American Policy.
In other news, Amit Jain, the Co-Founder and
CEO of CarDekho replaces Ashneer Grover in
'Shark Tank India' season 2. Amit, an
alumnus of IIT Delhi claims CarDekho to be
valued at $1.2 billion! More power to Indian
businesses and brands!
We at Laqshya have been privileged to
execute numerous prominent campaigns. Among
these, we are pleased to showcase the work
Inventech did for Tanishq. Tanishq unveiled
the first-of-its-kind immersive experience
zone at Palladium Mall, Velachery in
Chennai. “Our Chozha collection is an
interpretation of the glorious history into
finely crafted jewelry for the modern Indian
woman. You can experience the grandeur of
the Chohza dynasty and the deep design
stories that have inspired beautiful
first-of-its-kind jewelry that is befitting
for the Pudhumai Penn of Tamil Nadu,” said
Ranjani Krishnaswamy, GM-Marketing, Tanishq,
Titan Company Limited.
Best wishes,
Team Laqshya 
|
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CLICKTHRU
FOR STIMULATING STORIES FROM
THE
WORLD OF MARKETING
|
|
|
Hi all,
Hope you had a brilliant festive season
(thus far)!
As per Interbrand’s latest brand rankings,
Apple continues to hold the number one
position for the tenth consecutive year!
Microsoft has moved up into second place,
overtaking Amazon. Also, the United States
may start losing talented H1-B visa holders
to Canada, as per a study conducted by
National Foundation for American Policy.
In other news, Amit Jain, the Co-Founder and
CEO of CarDekho replaces Ashneer Grover in
'Shark Tank India' season 2. Amit, an
alumnus of IIT Delhi claims CarDekho to be
valued at $1.2 billion! More power to Indian
businesses and brands!
We at Laqshya have been privileged to
execute numerous prominent campaigns. Among
these, we are pleased to showcase the work
Inventech did for Tanishq. Tanishq unveiled
the first-of-its-kind immersive experience
zone at Palladium Mall, Velachery in
Chennai. “Our Chozha collection is an
interpretation of the glorious history into
finely crafted jewelry for the modern Indian
woman. You can experience the grandeur of
the Chohza dynasty and the deep design
stories that have inspired beautiful
first-of-its-kind jewelry that is befitting
for the Pudhumai Penn of Tamil Nadu,” said
Ranjani Krishnaswamy, GM-Marketing, Tanishq,
Titan Company Limited.
Best wishes,
Team Laqshya
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Tanishq crafts an immersive
experience centre where
tradition meets technology
This festive season, Tanishq,
India’s largest jewellery retail
brand from the house of Tata, in
association with Inventech, a
Laqshya Media Group company,
unveiled the first-of-its-kind
immersive experience zone at
Palladium Mall, Velachery, Chennai.
The exclusive experience zone is a
unique fusion of technology and
tradition where users can don the
Chozha collection, inspired by the
famous Chozha dynasty of south
India. It is aimed to create a
highly immersive and personalized 3D
experience for the audience with the
Chozha collection inspired by the
golden age of the Chozha dynasty.
An interactive technology kiosk was
created where users selected the
intricate jewellery pieces from the
Chozha collection, which was
presented in 3D, creating a visual
delight for the viewers. It includes
3D holographic videos, fingerprint
scanners, and intuitive virtual and
augmented reality. Furthermore, the
customers explored various chapters
of the craftsmanship and the process
of making the Chozha collection a
masterpiece through an interactive
Chozha book where hand gesture
sensors control the digital
projection book. An intuitive
augmented reality Chozha mirror has
also been created where users are
invited to be a part of the Golden
Age of Chola, wear different pieces
of the Chozha collection, and
celebrate their legacy. In addition,
this customized experience video for
every user with different jewelry
pieces of their choice is also sent
to them for social media
amplification.
Talking about the experience centre
Sommnath Sengupta, CEO of
Inventech, said, "To
mesmerise the audience with the
latest Tanishq Chozha collection
inspired by the golden age of the
Chozha dynasty, we created a
customised immersive experience
centre at Palladium Mall, Velachery,
Chennai. The commuters engrossed
themselves in immersive content and
technology in the entry as they
stepped inside the zone. To showcase
the jewellery and its various
inspirations from the dynasty, an
interactive technology kiosk is
created where users can select the
Chozha collection and experience the
inspiration in a visual delight of
the Jewellery pieces in a 3D
immersive way."
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Sprite becomes
a billion-dollar brand in Indian market
Global soft drinks major Coca-Cola Company on
Tuesday said its lemon and lime-flavoured soft
drink Sprite has become a billion-dollar brand
in the Indian market. The company has recorded a
"strong" volume growth in its India business in
the third quarter
Read More
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Sprite becomes
a billion-dollar brand in Indian market
Global soft drinks major Coca-Cola Company on
Tuesday said its lemon and lime-flavoured soft
drink Sprite has become a billion-dollar brand
in the Indian market. The company has recorded a
"strong" volume growth in its India business in
the third quarter
Read More
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Indian saree
market sees big corporates battling
traditional players
Larger groups like the Tatas, Aditya Birla and
Reliance Retail are slowly making a mark in a Rs
46,400 cr industry that is otherwise ruled by
traditional organised and unorganised players Read More
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Indian saree
market sees big corporates battling
traditional players
Larger groups like the Tatas, Aditya Birla and
Reliance Retail are slowly making a mark in a Rs
46,400 cr industry that is otherwise ruled by
traditional organised and unorganised players Read More
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Fountain Forays
Into Indian Market, Raises $100 Million In
Series C Funding
Fountain, a high-volume hiring platform, has
forayed into the Indian market post its Series C
funding round of $100 million, Read More
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Fountain Forays
Into Indian Market, Raises $100 Million In
Series C Funding
Fountain, a high-volume hiring platform, has
forayed into the Indian market post its Series C
funding round of $100 million, Read More
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Witnessed
strong growth in Q3 in Indian market, says
Unilever
Anglo-Dutch FMCG major Unilever on Thursday said
it has witnessed "strong growth" in the Indian
market in the July-September quarter of FY23.
The company has continued progress in line with
strategic priorities
Read More
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Witnessed
strong growth in Q3 in Indian market, says
Unilever
Anglo-Dutch FMCG major Unilever on Thursday said
it has witnessed "strong growth" in the Indian
market in the July-September quarter of FY23.
The company has continued progress in line with
strategic priorities
Read More
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Dabur to
acquire 51% stake in Badshah Masala for Rs
588 crore
Announcing that it has signed definitive
transaction agreements, Dabur said the
acquisition is in line with its strategic intent
to expand its foods business to Rs 500 crore in
three years and into new adjacent categories.
Dabur will acquire the balance Read More
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Dabur to
acquire 51% stake in Badshah Masala for Rs
588 crore
Announcing that it has signed definitive
transaction agreements, Dabur said the
acquisition is in line with its strategic intent
to expand its foods business to Rs 500 crore in
three years and into new adjacent categories.
Dabur will acquire the balance Read More
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Tata Steel inks
pact with Ford to supply green steel from
IJmuiden unit in Netherlands
Tata Steel has inked an agreement with American
carmaker Ford to supply “zeremis green steel”
from its Netherlands-based IJmuiden plant after
the unit shifts to hydrogen-based steel making.
provided the Omicron
spread
Read More
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Tata Steel inks
pact with Ford to supply green steel from
IJmuiden unit in Netherlands
Tata Steel has inked an agreement with American
carmaker Ford to supply “zeremis green steel”
from its Netherlands-based IJmuiden plant after
the unit shifts to hydrogen-based steel making.
Read More
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Google Ads
Performance Max New Features & Best
Practices
Google is upgrading Performance Max campaigns
with a series of new features and offering best
practices specific to promoting holiday sales.
Read More
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Google Ads
Performance Max New Features & Best
Practices
Google is upgrading Performance Max campaigns
with a series of new features and offering best
practices specific to promoting holiday sales.
Read More
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Suryakumar
Yadav named brand ambassador of men's
grooming brand UrbanGabru
Men's grooming brand UrbanGabru announced the
star India cricketer Suryakumar Yadav as its new
brand ambassador. Read More
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Suryakumar
Yadav named brand ambassador of men's
grooming brand UrbanGabru
Men's grooming brand UrbanGabru announced the
star India cricketer Suryakumar Yadav as its new
brand ambassador. Read More
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Shoppers Stop
Clocks Highest Q2 Sales, Up By 62%
Retail firm, Shoppers Stop declared its second
quarter results for the quarter ended 30
September, 2022, for the fiscal year 2022-23
which stated that the firm’s sales surged by 62
per cent to reach Rs 1270 crore. It clocked a
6762 per cent surge in its EBITDA Read More
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Shoppers Stop
Clocks Highest Q2 Sales, Up By 62%
Retail firm, Shoppers Stop declared its second
quarter results for the quarter ended 30
September, 2022, for the fiscal year 2022-23
which stated that the firm’s sales surged by 62
per cent to reach Rs 1270 crore. It clocked a
6762 per cent surge in its EBITDA Read More
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Southeast
Asia’s top digital economies expected to hit
$200 billion in 2022, report shows
TikTok’s popularity has pushed the video
platform onto the radar of big tech companies
including Apple, Microsoft and Google, and they
are growing their own follower bases on the
social media platform.
Read More
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Southeast
Asia’s top digital economies expected to hit
$200 billion in 2022, report shows
TikTok’s popularity has pushed the video
platform onto the radar of big tech companies
including Apple, Microsoft and Google, and they
are growing their own follower bases on the
social media platform. Read More
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Intel announces
up to $10 billion in cost reductions through
2025
Intel plans up to $10 billion in cost reductions
and efficiency improvements in the next three
years.
The chipmaker said in the quarter that it would
make chips for MediaTek.
Read More
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Intel announces
up to $10 billion in cost reductions through
2025
Intel plans up to $10 billion in cost reductions
and efficiency improvements in the next three
years.
The chipmaker said in the quarter that it would
make chips for MediaTek.
Read More
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Claire’s
targets ‘Gen Zalpha’ with Roblox virtual
destination
Accessories retailer Claire’s has a new virtual
destination, ShimmerVille, that uses the Roblox
platform to amplify the brand’s purpose of
empowering self-expression and personal
Read More
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Claire’s
targets ‘Gen Zalpha’ with Roblox virtual
destination
Accessories retailer Claire’s has a new virtual
destination, ShimmerVille, that uses the Roblox
platform to amplify the brand’s purpose of
empowering self-expression and personal
Read More
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TikTok replaces
Netflix as second most-popular app for those
under 35
TikTok has jumped over Netflix to become the
second most popular app in the United States
among people under 35,
Read More
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TikTok replaces
Netflix as second most-popular app for those
under 35
TikTok has jumped over Netflix to become the
second most popular app in the United States
among people under 35,
Read More
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Volkswagen
brand will be electric-only carmaker in
Europe from 2033 - brand chief
The Volkswagen brand will only produce electric
cars in Europe from 2033, its boss Thomas
Schaefer said on Wednesday, committing to the
earlie
Read More
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Volkswagen
brand will be electric-only carmaker in
Europe from 2033 - brand chief
The Volkswagen brand will only produce electric
cars in Europe from 2033, its boss Thomas
Schaefer said on Wednesday, committing to the
earlie Read More
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Saudi Aramco
announces $1.5bn sustainability fund
Saudi Aramco, Dhahran-based global energy and
chemicals company, has created a $1.5 billion
sustainability fund to invest in technology to
support stable and inclusive energy transition,
Read More
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Saudi Aramco
announces $1.5bn sustainability fund
Saudi Aramco, Dhahran-based global energy and
chemicals company, has created a $1.5 billion
sustainability fund to invest in technology to
support stable and inclusive energy transition,
Read More
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-
After the elevation of Varun Berry as
Vice Chairman and MD, Rajneet Kohli
has been appointed CEO of Britannia.
-
Tesla demonstrated its prototype of a
Humanoid robot "Optimus", which will
be launched in 2027. It is expected to
surpass its EV sales.
-
Brickworks Ratings agency’s license
has been given a winding up order by
SEBI.
-
India's first solar-powered village
"Modhera" became India's first
net zero energy community in
October. Modhera belongs to the Mehsana
district of Gujarat.
-
ISRO has developed a home-grown
navigation system "NavIC", which will
become a mandatory app in smart phones sold
in India soon.
-
DGCA granted the aerodrome license to
Mopa airport in Goa in October 2022.
With this, Goa will be the first Indian
city-state to have two airports with regular
commercial flights.
-
The evidence of 'The Trapping Zone'
has been discovered by Maldives.
Trapping Zone is a new ecosystem, discovered
some 500 meters beneath the surface, and is
being referred to as 'as oasis of oceanic
life'.
-
Cristiano Ronaldo is the first
footballer to reach 700 club career
goals.
-
Intel has withdrawn its desktop
processor brands Celeron and Pentium. The
new brand that has replaced them is Intel
Processor.
-
Seven companies of the Tata Group are being
merged into Tata Steel. They are Tata
Steel Long Products, The Tinplate Company of
India, Tata Metallics, TRF, The Indian Steel
& Wire Products, Tata Steel Mining and S&T
Mining Company.
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Laqshya Media Group Campaigns
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During the month of
October 2022,
Laqshya Media Group
executed various
prominent campaigns
for Vivo V25 series,
Tanishq – Chozha,
Hyundai TUCSON,
Nissan Magnite,
Sumadhura Group,
Tanishq – Alekhya,
Maruti Suzuki
(Commercial Channel
Awareness), Taneira,
Maruti Suzuki –
Grand Vitara,
Maxkleen, Mia by
Tanishq, Titan Raga,
Aishani by Tanishq,
Sundaram Mutual
Fund, and Softouch.
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❮
❯
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"Strength does not
come from winning.
Your struggles
develop your
strengths. When you
go through hardships
and decide not to
surrender, that is
strength."
―Arnold
Schwarzenegger
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Editorial team: Harshaal
Deoruckhkar and Aachal
Shah
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