September 2022

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THE WORLD OF MARKETING

Ad blitzkrieg oncoming!

Hi All,

It’s been a busy August for most of us, hasn’t it? From a business perspective, things have been shaping positively ahead, with increased consumer demand. The Sensex has rebounded to ~60,000+ levels and seems destined for higher levels soon. The multiple long weekends and mini vacations did help navigate the month.

As per Benori Knowledge’s report, sustainable investments by Indian PE and VC firms are projected to grow to USD $125 Billion by 2026, at a 5-year CAGR of 46%. This is driven by consumer demand for socially responsible brand behaviour, government policies and the massive growth of cleantech and green initiatives. We continue to highlight this, as consumers are gradually but surely looking for green alternatives.

And yes, the festive season is upon us. It’s going to be the biggest shopping extravaganza in many years that we are about to witness in the next few months. As per an article published by TOI, top companies in the automobiles, consumer electronics, FMCG and retail sectors could increase marketing and advertising spend during the upcoming festive season by 10-20% from the previous year to tap the anticipated recovery in demand. A flurry of new vehicle launches running into the festive season will ensure a heightened advertising and promotion activities from vehicle makers.

Here's us from Laqshya wishing everyone a fantastic festive period!

Best wishes,

Team Laqshya

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Ad blitzkrieg oncoming!

Hi All,

Here's us from Laqshya wishing everyone a fantastic festive period!

Best wishes,

Team Laqshya

Cover Story

Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations

From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.

The session addressed one of the most critical questions for OOH today - 'What should OOH do to attract more brand spends'? Addressing this question was Archana Aggarwal, VP – Media, Airtel, in conversation with Alok Jalan, MD, Laqshya Media Group.

While addressing Alok's questions on Airtel’s spends on OOH, Archana threw light on the shift in the brand’s approach to OOH as a marketing medium, given the changed market conditions. Elaborating on what the OOH industry needs to do to drive higher spends, she said, “The OOH industry has always been very focused on the operational aspects and has been very execution oriented. Perhaps now is the time to focus more on the strategy part so as to push up the value that can be derived from it.” Archana also stressed on the importance of knowledge building to enhance the medium’s appeal among brand marketers.

Indian Marketing News

Small cars to remain a significant part of Indian market, says Maruti Suzuki

Small cars will continue to comprise a significant proportion of sales in the local market despite increasing consumer preference for more premium sports utility vehicles (SUVs), Read More

Small cars to remain a significant part of Indian market, says Maruti Suzuki

Small cars will continue to comprise a significant proportion of sales in the local market despite increasing consumer preference for more premium sports utility vehicles (SUVs), Read More

Indian Consumer Behaviour Towards Online Raises Marketing Spends Over Mall Lease Rentals

Indian brands outspent on their marketing campaigns compared to their lease rentals incurred on shopping malls as online sales or D2C (direct to consumer) is seen increasingly becoming dominant in the Read More

Indian Consumer Behaviour Towards Online Raises Marketing Spends Over Mall Lease Rentals

Boeing sees Indian airlines raising capacity by 25% over next year

Planemaker Boeing Co expects Indian airlines to boost their capacity by at least 25% over the next year as demand rebounds quickly in the world’s fastest-growing major market, an executive said on Thursday. Read More

Boeing sees Indian airlines raising capacity by 25% over next year

India's B2B E-Commerce Market Set to Reach $100 bn GMV by 2030

The reason is that eB2B platforms have effectively resolved unorganised retail's pain points such as higher prices, no credit option, late delivery, and at times poor quality of products, among others. Read More

India's B2B E-Commerce Market Set to Reach $100 bn GMV by 2030

Engineering the viral: The science behind meme marketing

Meme marketing is becoming the latest tool in companies’ digital marketing arsenal. But why memes? “That is the language that Netizens understand. People don’t want to be preached to. Read More

Engineering the viral: The science behind meme marketing

More companies are devoting a bigger portion of their budget than ever before towards meme marketing, and specialised companies are stepping in to help them go viral. Read More

Rebound in domestic pharma market boosts confidence

NEW DELHI : The NSE Pharma Index has rebounded almost 9% from its lows in June. While some of the gains can be attributed to improving sentiments in equities, the pharma market is also showing signs of a revival since June after a subdued April and May albeit on a high base. Read More

Rebound in domestic pharma market boosts confidence

Global Marketing News

Microsoft Activision deal could lessen competition, UK watchdog finds

Microsoft's plan to buy Activision Blizzard could substantially lessen competition in consoles, multi-game subscription services and game streaming, a UK watchdog has said. Read More

Microsoft Activision deal could lessen competition, UK watchdog finds

Microsoft's plan to buy Activision Blizzard could substantially lessen competition in consoles, multi-game subscription services and game streaming, a UK watchdog has said. Read More

Maybelline partners with Zynga for playable ad integration

Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with Marketing Dive. The game launched Aug. 25. Read More

Maybelline partners with Zynga for playable ad integration

Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with Marketing Dive. The game launched Aug. 25.Maybelline partnered with video game developer Zynga to launch an in-game playable ad, according to details shared with Marketing Dive. The game launched Aug. 25. Read More

Toyota pledges up to $5.6 billion for EV battery production, ramps up investment in North Carolina plant

As well as diesel and gasoline vehicles, Toyota is known for its hybrid and hydrogen fuel cell offerings. Read More

Toyota pledges up to $5.6 billion for EV battery production, ramps up investment in North Carolina plant

The Japanese automotive giant’s move comes as major economies lay out plans to reduce the environmental footprint of road-based transportation. Read More

4.2 mn EVs sold in first half of 2022 globally, China leads: Report

The world saw sales of 4.2 million electric vehicles in the first half of this year, a 63 per cent growth from the same period last year, a new report has shown. China alone witnessed the sale of 2.4 million EVs, 26 per cent of all passenger cars delivered in the country against just 10 Read More

Nasdaq boosted by growth stocks after Netflix's upbeat forecast, jumps 1.8%

Exxon, Shell sell California oil assets for $4 billion to IKAV

HOUSTON, Sept 1 (Reuters) - Exxon Mobil Corp (XOM.N) and Shell Plc (SHEL.L) on Thursday confirmed the sale of their California oil joint-venture Aera to German asset manager IKAV for $4 billion, ending Read More

Exxon, Shell sell California oil assets for $4 billion to IKAV

Trivia

Opium is grown in MP, UP and Rajasthan under strict govt regulations. This narcotic substance has medicinal applications. The government for the first time has allowed Bajaj Healthcare, a private sector in opium processing.
The PM recently inaugurated the India International Bullion Exchange at the GIFT city. A Manimekhalai, former ED of Canara Bank has taken charge as the MD and CEO of Union Bank of India.
A Manimekhalai, former ED of Canara Bank has taken charge as the MD and CEO of Union Bank of India.
Uber Technologies a major American company that had a minority stake in Zomato via an earlier merger has decided to sell its stake via a block deal in the market.
As per a Group M report 12% of sports advertising spends in India are for non-cricket sports in 2021.
JetBlue has acquired the deep discount airline Spirit for USD $3.8 Billion.
LIC of India has entered the Fortune Global 500 this year for the first time and straightaway entered in the top 100 at 98th rank.
Amazon has acquired the robotics co iRobot that makes the vacuum cleaner Roomba for USD $1.7 Billion. The vacuum cleaner can map the interiors of the house, this can be useful for Amazon to predict future requirements of the user.
Tesla cars have a built-in Karaoke software for entertainment. It is called as Caraoke.
Argentina is once again facing hyperinflation. The central bank there raised the rates by as much as 950 basis points. The new bank rate after the hike is 69.5%.