September 2024

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

Celebrating Excellence and Innovation


As we embrace September, we look back at an eventful month of achievements and groundbreaking innovations across the media and marketing industry. Laqshya Live Experiences stood tall at the WOW Awards 2024, leading the night with 9 prestigious awards. This accomplishment is a testament to our team's creativity, dedication, and ability to set new standards in experiential marketing. We continue to push the envelope, delivering campaigns that resonate and leave a lasting impact.


The larger industry landscape is equally exciting, with India's DOOH sector making strides by integrating cutting-edge AR and VR solutions, transforming how brands connect with audiences. Globally, advancements in AI and retail advertising are unlocking new dimensions of personalized engagement. From premiumization trends in India's alco-bev sector to the growing momentum of electric vehicles (EVs), the pace of change is accelerating, offering fresh opportunities for brands to innovate and grow.


This edition invites you to explore the latest trends and success stories. Let's continue to harness this momentum and strive for excellence in everything we do, ensuring we remain at the forefront of industry innovation and leadership.


Best wishes,


Laqshya Media Group

CLICKTHRU

FOR STIMULATING STORIES FROM
THE WORLD OF MARKETING

A New Benchmark in Workplace Excellence and Industry Evolution

Hi all,


Welcome to the July 2024 edition of Clickthru, where we bring you the latest developments and achievements from the media and advertising industry. This month, we are thrilled to highlight the dynamic events and innovations that are shaping our future.


Our cover story features the vibrant ABFL Day 2024, orchestrated by Laqshya Live Experiences, which brought together over 1400 employees of Aditya Birla Finance for a memorable two-day celebration. This event, filled with cultural showcases and inspiring talks from personalities like Boman Irani and K.L. Rahul, exemplifies the power of live experiences in fostering community and corporate spirit.


As we reflect on these developments, it becomes evident that our industry is at a critical juncture where creativity meets technology. The fusion of traditional and digital marketing techniques is not just a trend but a necessity for staying relevant in a rapidly changing landscape. It is essential for us to continually adapt and embrace these innovations, as they offer new avenues for engagement and growth.


Best wishes,


Laqshya Media Group

Cover Story

Indian Marketing News

Revolutionising India's DOOH landscape with integrated AR and VR solutions

With the advent of 5G and smart technologies, AdStandee is transforming India's DOOH industry by integrating AR and VR solutions, setting a new standard for immersive and impactful advertising experiences Read More

Fujifilm once struggled to sell cameras. Now, it can't keep up with demand

To survive, Fujifilm tapped its expertise in film chemicals to shift into healthcare applications,a strategy also adopted by domestic competitors Read More

Decathlon partners with Zepto: Gear up and get moving in no time!

The partnership will offer Decathlon’s sporting goods in 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad Read More

Decathlon partners with Zepto: Gear up and get moving in no time!

The partnership will offer Decathlon’s sporting goods in 16 cities, including Mumbai, Bengaluru, Delhi-NCR, Chennai, and Hyderabad Read More

The evolution of Brand India

India's journey from a land of mystique and tradition to a global powerhouse is being touted as remarkable. To me, we are finding our roots and our voice once again And making sure the world takes notice. Read More

How Adidas earned its stripes in India

During the annual investor call, when Bjørn Gulden, CEO, Global Brands, Adidas was asked about gowing the brand's presence Read More

JSW MG Motor India eyes 50% of sales from EVs in FY25; to launch MG Windsor EV in Sept

JSW MG Motor India targets 50% of its overall sales from electric vehicles in FY25; expects to launch 5 vehicles over the next 12 months Read More

JSW MG Motor India eyes 50% of sales from EVs in FY25; to launch MG Windsor EV in Sept

Mero Gaam Katha Parey. It’s a song people across generations are familiar with. Originally part of the 1976 film Manthan, over the years the song went on to feature Read More

Moxie Beauty raises ₹17.3 crore to boost Indian haircare solutions, expand product range

The funds raised will be used in product innovation, research, hiring and expanding distribution channels Read More

Gen Z to help India's travel spending expand 9% a year: McKinsey Report

New Delhi: A new generation of travellers benefitting from India's strong GDP growth of over 6% a year Read More

SBI Life Becomes Gold Sponsor of India's Team for Paris 2024 Paralympics

SBI Life Insurance, one of India's most trusted life insurance companies, steps up to partner with the Paralympic Committee of India (PCI) Read More

India’s retail market to touch $2 trillion by 2033, says BCG

New Delhi: India's retail market is poised for transformative growth, with projections indicating a leap to an impressive $2 trillion within the next decade, Read More

Premiumisation & experimentation are emerging trends of alco-bev category

Vikram Bahl, CMO of United Breweries, talks abouth the brand's partnership with Indian Racing League, marketing focusses, challenges and more Read More

Global Marketing News

Walmart leverages Fubo's takeover ad format to connect content, commerce

The Triple Play & lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment. Read More

How Coca-Cola bottled the vibrancy of Africa for its latest creation

Coca-Cola today (May 23) unveiled its latest flavor from its Creations platform, Coca-Cola Wozzaah Zero Sugar,which looks to celebrate the vibrancy and dynamism of the entire African continent. Read More

GenAI can increase marketing productivity by 40% in 5 years

Using generative artificial intelligence can increase a company’s marketing productivity by more than 40% by 2029. Companies should prepare staff for fundamental job changes, which may necessitate upskilling, reorganisation, Read More

Global ad spend to grow 10.5% this year

Global advertising spend will grow 10.5% this year to a total of $1.07 trillion. This is the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. Read More

How Target is courting pet owners with a collection designed by 'fur-fluencers'

Reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators. Read More

Kickstarter Takes Over NYC in Search of the Next Crowdfunding Success Story

“Kickstarter was born in Bed-Stuy, Brooklyn, and our first office was located in the Lower East Side,” she explained. “Later, we moved our headquarters to Greenpoint, Brooklyn. Read More

How generative AI paves the way for more contextualized and personalized DOOH campaigns

advertising is quickly becoming a major player in multichannel marketing campaigns. While it used to be just static billboards, DOOH has grown into a data-driven medium that can deliver very targeted messages to audiences at the right moment. Read More

Why Asics continues to focus on mental health to differentiate itself from competition

Inspired by Dove’s 20-year Real Beauty campaign, Asics intends to build a mental health platform that spans decades. Read More

Trivia

  1. Union Minister Shivraj Singh Chouhan, Ministry of Agriculture and Farmers' Welfare (MoA&FW) has launched a new web portal to automate and accelerate the process of settlement of interest subvention claims of banks made under the Agriculture Infrastructure Fund (AIF).
  2. POPtech Growth Private Limited (POP), a Fintech startup has launched India's first multi-brand co-branded credit card, 'YES BANK POP-CLUB RuPay Credit Card' which was developed in partnership with RuPay and Yes Bank Limited.
  3. On September 3, 2024, the World Bank (WB) in its ‘India Development Update (IDU) – India’s trade opportunities in a changing global context' upgraded India's growth estimate to 7% from 6.6% for Financial Year 2024-25 (FY25).
  4. Tata AIA Life Insurance Company Limited (Tata AIA) has launched its offshore branch at Gujarat International Finance Tech City (GIFT City), India's 1st International Financial Service Centre (IFSC) in Gujarat.
  5. Prime Minister Narendra Modi inaugurated SEMICON India 2024 on 11 September 2024 in Greater Noida, Uttar Pradesh.
  6. PayU, one of India's leading Payment Gateways, has partnered with Amazon Pay Later, a popular Buy-Now-Pay-Later (BNPL) service, to extend instant digital credit access to millions of Indian shoppers.
  7. 7. India has recently (in August '24) become the 18th Security of Supplies Arrangements (SOSA) partner of United States of America.
  8. According to the “Prime Global Cities Index (PGCI) Q2 2024” published by an international property consultant Knight Frank, Mumbai (Maharashtra) and New Delhi (Delhi) have secured the 2nd and 3rd positions respectively, among 44 cities globally in annual price of prime residential properties during the 2nd Quarter (Q2: April-June) of 2024 Calendar Year (CY24).

Laqshya Media Group Campaigns

In August 2024, Laqshya Media Group executed various campaigns for Godrej Properties, Yamaha, Taneira, Jockey, Telangana Tourism, Movado, JBL, Google Pixel, IKEA, JO Soaps, Softouch, and Enchanteur.

“Don’t watch the clock; do what it does. Keep going.”

— Sam Levenson

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Editorial team : Yuvrraj Agarwaal and Aachal Shah.

Visit us: www.laqshyagroup.com