Last Updated: September 2, 2025

Cookie Policy

Last Updated: September 2, 2025

This Cookie Policy explains how Laqshya Media Group ("we," "us," "our," or "Company") uses cookies and similar tracking technologies when you visit our website https://laqshyagroup.com ("Website"). This policy describes what these technologies are, why we use them, and your rights to control our use of them.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They contain information that helps websites remember your preferences, login status, and browsing behavior. Cookies enable websites to provide you with a more personalized and efficient browsing experience.

2. Types of Cookies We Use

2.1 Essential Cookies (Strictly Necessary)

These cookies are essential for the basic functionality of our website and cannot be disabled. They include:

Session Cookies

Purpose: Remember your activities during a single browsing session
Duration: Deleted when you close your browser
Examples: Shopping cart contents, form data, navigation preferences

Authentication Cookies

Purpose: Keep you logged in to secure areas of our website
Duration: Until you log out or session expires
Examples: Login status, security tokens

Security Cookies

Purpose: Protect against security threats and ensure safe browsing
Duration: Session-based or short-term
Examples: CSRF protection, fraud prevention

2.2 Analytics and Performance Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous statistical data.

Website Analytics

Purpose: Track website usage, page views, and user behavior patterns
Duration: Up to 26 months
Third Parties: Google Analytics, Adobe Analytics
Data Collected: Page visits, time spent on site, bounce rates, traffic sources

Performance Monitoring

Purpose: Monitor website performance and identify technical issues
Duration: Up to 12 months
Examples: Page load times, error tracking, site optimization

2.3 Functionality Cookies

These cookies enhance your browsing experience by remembering your preferences and settings.

Preference Cookies

Purpose: Remember your choices and preferences
Duration: Up to 12 months
Examples: Language selection, region settings, display preferences

Customization Cookies

Purpose: Personalize content and features based on your interests
Duration: Up to 24 months
Examples: Recommended content, customized layouts

2.4 Marketing and Advertising Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

Advertising Cookies

Purpose: Show targeted advertisements based on your interests
Duration: Up to 24 months
Third Parties: Google Ads, Facebook Pixel, LinkedIn Ads
Data Collected: Browsing behavior, ad interactions, demographic information

Retargeting Cookies

Purpose: Show relevant ads when you visit other websites
Duration: Up to 90 days
Examples: Display ads for services you viewed on our website

Social Media Cookies

Purpose: Enable social media sharing and integration
Duration: Varies by platform
Third Parties: Instagram, LinkedIn, Facebook, Twitter
Examples: Social media widgets, sharing buttons, embedded content

3. Third-Party Cookies

Our website may include content and services from third-party providers that set their own cookies. These include:

3.1 Analytics Providers

Google Analytics: Provides website traffic analysis and user behavior insights
Adobe Analytics: Offers advanced marketing analytics and reporting

3.2 Social Media Platforms

Instagram: Enables embedded content and social sharing features
LinkedIn: Facilitates professional networking integration
Facebook: Powers social plugins and advertising features

3.3 Advertising Networks

Google Ads: Delivers targeted advertising across Google's network
Facebook Ads: Provides social media advertising capabilities
LinkedIn Ads: Enables professional network advertising

3.4 Content Delivery Networks

CDN Providers: Optimize website performance and content delivery

4. Legal Basis for Using Cookies

We use cookies based on the following legal grounds:

Consent: For non-essential cookies, we obtain your explicit consent through our cookie banner
Legitimate Interest: For analytics and performance cookies that help us improve our services
Contractual Necessity: For essential cookies required to provide our services
Legal Obligation: For cookies required to comply with legal requirements

5. How We Obtain Your Consent

When you first visit our website, we display a cookie consent banner that:

Clearly explains our use of cookies
Provides information about different cookie categories
Allows you to accept or reject non-essential cookies
Offers granular control over cookie preferences
Links to this detailed Cookie Policy

Your consent is:

Freely given: You can choose to accept or reject cookies
Specific: You can consent to specific cookie categories
Informed: We provide clear information about cookie purposes
Unambiguous: Obtained through clear affirmative action

6. Managing Your Cookie Preferences

6.1 Cookie Settings

You can manage your cookie preferences at any time by:

Visiting our Cookie Preference Center at https://laqshyagroup.com/cookie-preferences
Clicking the "Cookie Settings" link in our website footer
Using the cookie management options in our consent banner

6.2 Browser Settings

You can also control cookies through your browser settings:

Google Chrome

Go to Settings > Privacy and Security > Cookies and other site data
Choose your preferred cookie settings
Manage exceptions for specific websites

Mozilla Firefox

Go to Options > Privacy & Security
Under Cookies and Site Data, select your preferences
Manage individual website permissions

Safari

Go to Preferences > Privacy
Choose your cookie and tracking preferences
Manage website-specific settings

Microsoft Edge

Go to Settings > Cookies and site permissions
Select your cookie preferences
Manage site-specific permissions

6.3 Mobile Browsers

For mobile devices, cookie settings are typically found in the browser's privacy or security settings menu.

7. Impact of Disabling Cookies

Disabling certain cookies may affect your browsing experience:

Essential Cookies: Disabling these may prevent basic website functionality Analytics Cookies: Disabling these won't affect functionality but may limit our ability to improve the website Functionality Cookies: Disabling these may require you to re-enter preferences on each visit Marketing Cookies: Disabling these will reduce personalized advertising but won't affect core functionality

8. Data Retention and Storage

8.1 Cookie Retention Periods

Session Cookies: Deleted when you close your browser
Persistent Cookies: Stored for periods ranging from days to years, depending on their purpose
Consent Records: Maintained for up to 3 years as proof of consent

8.2 Data Storage Locations

Cookie data may be stored and processed in:

India (primary data center)
European Union (for EU users)
United States (for certain third-party services with adequate safeguards)

9. International Data Transfers

Some of our third-party cookie providers may transfer data internationally. We ensure adequate protection through:

Standard Contractual Clauses (SCCs)
Adequacy decisions by relevant authorities
Privacy Shield frameworks (where applicable)
Your explicit consent for transfers

10. Children's Privacy

Our website is not directed at children under 18 years of age. We do not knowingly collect personal information from children through cookies. If we become aware that we have collected such information, we will take steps to delete it promptly.

11. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect:

Changes in our cookie practices
New legal requirements
Updates to third-party services
Improvements to our website functionality

We will notify you of material changes through:

Updated notice on our website
Email notification (if you have subscribed to our communications)
Cookie consent banner (for significant changes affecting consent)

12. Your Rights

Under applicable data protection laws, you have the right to:

Access: Request information about cookies and data processing
Rectification: Correct inaccurate information
Erasure: Request deletion of your data
Portability: Receive your data in a structured format
Object: Object to certain types of processing
Withdraw Consent: Withdraw consent for non-essential cookies at any time
Complain: Lodge complaints with relevant data protection authorities

13. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Laqshya Media Group Email: [email protected] Phone: +91 120 484 8888 Website: https://laqshyagroup.com

Data Protection Officer Email: [email protected]

Cookie Preference Management Visit: https://laqshyagroup.com/cookie-preferences

14. Useful Links

Note: This Cookie Policy is designed to comply with applicable privacy laws including the General Data Protection Regulation (GDPR), Digital Personal Data Protection Act (DPDPA) 2023, and other relevant privacy regulations. By continuing to use our website, you acknowledge that you have read and understood this Cookie Policy.

Cookies Policy