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Digital

Perceptions, Aspirations and Anticipations of Indian Millennials post COVID-19 lockdown

23 Apr 2020

Dive Brief:

The research report details information about people’s outlook towards shopping, eating, traveling and how this overall crisis is going to have an impact on the market landscape. The research gives a brief detailing on how the future of Indian market is going to look like.
  • 86% of all respondents chose to say that they will notice billboards and bus shelters as much or more than before the lockdown.
  • Eating Out (66%), movies (54%) and domestic travel (53%) and are, by far, the top 3 leisure activities that individuals are considering.
  • 75% of the consumers say that they will be back in the malls, movie halls and restaurants within 4-5 weeks of the lockdown being lifted.
  • RBI Governor’s positive expectations, India is set to record a sharp turnaround and resume its pre-COVID pre-slowdown trajectory by growing at 7.4% in 2021-22.
Download the report here: Laqshya Media Insights Report 2020

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