Laqshya Assets stands for world-class media units that are high on quality and offer audience-specific visibility.
The key media assets that we own mark their presence across the country. These include an intelligent mix of traditional billboards and bus queue shelters to street furniture and ambient media. Name it in the OOH space; we have it.
These assets promise to reach target audiences across all sections and SECs, with the required flexibility to communicate with them on a more personal level.
Laqshya Assets runs on Successful Public-Private Partnership!
Our PPP Model is pioneered by the company’s policy not just to create media assets, but to ensure that we address the need for genuine transformation in the areas we explore. Our recent association with Chennai Metropolitan Transport Corporation is one such example.
Chennai, which has an average of 50.24 lakhs people boarding the buses every day has a plight to share a dilapidated structure that has given up its fight facing forces of nature, rain or the sunstroke.
We embarked on the decision, not just providing better Bus Q Shelters, but building shelters that represent the Laqshya designs – Good aesthetics that add to the city’s landscape. We presented what we call the ‘Laqshya standard’ i.e., high on quality and aesthetics both.
Laqshya Media Group has always been guided by the credo “Business with Ethics and Purpose”. The company has always played a meaningful role in the communities that surround them, as well as, used ideas and innovation to communicate the causes of others.
Laqshya through its Outdoor wing always promotes social causes and many other social initiatives. We are absolutely committed to conserving natural resources. We have utilized technology in the best way possible in our conservation efforts right from using recycled materials to build new street furniture, eco-solvent inks to lighting equipment that uses 40 % less power and Ecoflex, a vinyl that decomposes in three years, instead of 300 years.
We are integrating solar energy in some of our media sites; for instance, our billboards in Delhi run on solar power. Focusing on water conservation, we have initiated projects in this direction, for example, the Public Utilities in Delhi have been attached to a water recycling plant.
Our recent shifting of Cantilevers in Mumbai to LEDs was another step towards supporting the “Green Energy” efforts.