Industry News

We like to be on our toes when it comes to the latest industry going-ons, as being informed is a mandate in this fast-paced industry. Catch on with what’s happening.

OOH

Out-of-home ads can boos...

OOH ads can reassure the faith of the customers in a significant manner

OOH

Pitch Madison Ad Report ...

Adex was forecast to grow by 16.4%, but now the report has revised it to 13.4%.

Experiential

Windmill Festival

A three-city journey to celebrate the outdoors with over 40000+ attendees 80+ key brands.

OOH

USA: How Technology is P...

Digital billboard: A fresh wave of air in the billboard advertising landscape

Experiential

Social Nation

A festival that celebrates the liberty and power of the Internet and the digital community.

Experiential

The Edutainment Show

An initiative to bring together thousands of students to meet, greet, interact and engage.

Digital

P&G amplifies call for e...

Raising awareness about inequality in payment, they are not afraid of echoing a huge issue.

Experiential

Using human emotions in ...

Using human emotions in marketing, with the help of AI

OOH

Australia: OOH continues...

After 5.9% leap in Q1, the Outdoor Media Association (OMA) is reporting another giant leap.

Experiential

India Bridal Fashion Wee...

An event showcasing the latest trends and designs in bridal couture by leading designers.

Digital

Lay's selfie-focused 'Sm...

A positive depiction of cause-driven marketing while spreading a positive message

Digital

Google introduces App + ...

Find out how this simplifies the process of measuring engagement across various platforms.

Experiential

The future of Experienti...

A one-stop destination for B2B and B2C in the travel and tourism space.

Digital

Amazon Celebrated Prime ...

VR has seeped into our daily lives and trial rooms will soon never be the same again!

Digital

Ikea teams with Nat Geo ...

This approach on sleepless nights translates the message with a dash of humor

Digital

Why PWAs Are On The Rise

PWAs ensure access to loyalty points, specials, and placement of orders, and more!

Digital

McDonald`s departing glo...

It is a nod towards digital marketing, and reaffirms the role of tech and data in marketing.

OOH

South Africa: Why out-of...

It is apparent that out-of-home and radio have been more resilient to the digital storm

OOH

ASCI decisions applicabl...

No discrimination when it comes to ASCI’s applicable standards, as it is now applicable to member...

Digital

P&G amplifies call for e...

Raising awareness about inequality in payment, they are not afraid of echoing a huge issue.

Digital

Amazon Celebrated Prime ...

VR has seeped into our daily lives and trial rooms will soon never be the same again!

Digital

Lay's selfie-focused 'Sm...

A positive depiction of cause-driven marketing while spreading a positive message

Digital

Why PWAs Are On The Rise

PWAs ensure access to loyalty points, specials, and placement of orders, and more!

Digital

Google introduces App + ...

Find out how this simplifies the process of measuring engagement across various platforms.

Digital

Ikea teams with Nat Geo ...

This approach on sleepless nights translates the message with a dash of humor

Digital

McDonald`s departing glo...

It is a nod towards digital marketing, and reaffirms the role of tech and data in marketing.

OOH

Out-of-home ads can boos...

OOH ads can reassure the faith of the customers in a significant manner

OOH

Pitch Madison Ad Report ...

Adex was forecast to grow by 16.4%, but now the report has revised it to 13.4%.

OOH

Australia: OOH continues...

After 5.9% leap in Q1, the Outdoor Media Association (OMA) is reporting another giant leap.

OOH

USA: How Technology is P...

Digital billboard: A fresh wave of air in the billboard advertising landscape

OOH

South Africa: Why out-of...

It is apparent that out-of-home and radio have been more resilient to the digital storm

OOH

ASCI decisions applicabl...

No discrimination when it comes to ASCI’s applicable standards, as it is now applicable to member...

Experiential

Windmill Festival

A three-city journey to celebrate the outdoors with over 40000+ attendees 80+ key brands.

Experiential

Using human emotions in ...

Using human emotions in marketing, with the help of AI

Experiential

Social Nation

A festival that celebrates the liberty and power of the Internet and the digital community.

Experiential

India Bridal Fashion Wee...

An event showcasing the latest trends and designs in bridal couture by leading designers.

Experiential

The Edutainment Show

An initiative to bring together thousands of students to meet, greet, interact and engage.

Experiential

The future of Experienti...

A one-stop destination for B2B and B2C in the travel and tourism space.

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