Bangalore is a major market for MI. The city induces the highest sales for MI, and the numbers have been consistently big.
The Big Impact
Over the years, MI has been doing a lot of branding and promotions in the outdoor sector. The big impact here was the ban on outdoor media/hoarding in Bangalore by the local authorities. The ban reduced sales and the brand visibility score.
The key plan here was to create an outdoor impact, so MI as a brand remains on top.
An installation at the airport was created with phone charging facility for the guests. This installation became a point of meet at the airport. This campaign with the complete installation was named “A Destination In A Destination”